Video provides sufferers with expert advice from leading Canadian dermatologist
TORONTO, May 2, 2012 /CNW/ - Today marks the release of "Easing Up on Eczema," a new educational video produced by the Eczema Society of Canada. The video takes the viewer through a variety of topics such as bathing, moisturizing, treatment options and tips to living with the condition. In addition to providing current and accurate information on eczema, the video is also available in both French and Mandarin to make this helpful content more accessible to Canada's diverse population.
"The educational video has always been a great medium to share tips or information on a specific disease area" said Dr. Charles Lynde, MD, FRCPC, Assistant Professor, Department of Medicine, University of Toronto. "The Eczema Society has provided exceptional resources such as booklets and brochures for a number of years, and I'm confident that this educational video will be a valuable addition to their library."
Eczema, also known as Atopic Dermatitis, is a continual itchy skin condition consisting of skin dryness and inflammation. The areas affected by eczema become red, scaly, and thickened. It typically starts within the first two years of life, and is characterized by periods of clear skin, and then recurrent "flares". "Flares" are acute episodes, and are unpredictable in terms of timing and potential triggers. Approximately 15-20% of the Canadian population suffers with eczema.
"Many Canadians suffer from this often chronic condition, but aren't aware that through proper maintenance, they can successfully control and manage their eczema" said Amanda Cresswell-Melville, Director of the Eczema Society of Canada. "Just as you brush your teeth twice a day to maintain good oral health, your skin needs to be treated every day to keep your eczema under control and maintain your skin barrier."
"Easing Up on Eczema" was produced with the help of unrestricted educational grants from the following sponsors: Astellas Pharma Canada, Inc., La Roche-Posay Laboratoire Pharmaceutique, Cetaphil, Pediapharm Inc., LEO Pharma Inc., and Aveeno. For more information on treating and controlling this often chronic condition, visit www.eczemahelp.ca. To view all videos, including both French and Mandarin editions, please visit http://www.youtube.com/EczemaHelp.
About the Eczema Society of Canada
The Eczema Society of Canada is a registered charity dedicated to meeting the needs of those suffering with eczema, through patient support, education, awareness, and research. The Society has developed the Seal of Acceptance program to help people with eczema and sensitive skin navigate the often confusing and overwhelming marketplace. Products that earn the seal have been formulated for, or intended specifically to be suitable for the sensitive skin of eczema. For more information on eczema, speak to your doctor or visit www.eczemahelp.ca.
Video with caption: "Video: What is eczema". Video available at: http://www.youtube.com/watch?v=DVRVnvlvUPA&list=PLA2D1075ED4BD33A1&index=1&feature=plpp_video
Video with caption: "Video: Bathing and Moisturizing". Video available at: http://www.youtube.com/watch?v=J_e-XU5VyKo&feature=relmfu
Video with caption: "Video: Treating Inflammation". Video available at: http://www.youtube.com/watch?v=KMbk7X8WtDA&feature=relmfu
Video with caption: "Video: Living with Eczema". Video available at: http://www.youtube.com/watch?v=OA5vgYTAhaU&feature=relmfu
Image with caption: "Eczema Society of Canada Logo. (CNW Group/Eczema Society of Canada)". Image available at: http://photos.newswire.ca/images/download/20120502_C3189_PHOTO_EN_12981.jpg
Stephanie Fitch
energi PR
[email protected]
416-425-9143 ext. 17
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