Egg Chef foodservice site launched at Restaurants Canada Show

Online marketing tool assists restaurateurs' in promoting eggs

MISSISSAUGA, ON, Feb. 27, 2015 /CNW/ - Egg Farmers of Ontario (EFO) has launched a new specialized website designed to assist foodservice operators in creating customized marketing materials to help increase the sale of egg menu items.

The Egg Chef site allows operators to create table cards, posters, banners or loyalty cards by following a simple step-by-step process.

"Egg Chef allows Smitty's Restaurant to create customized egg promotions including our restaurant logo with efficiency and ease," said Randy Loucks, Owner of Smitty's Restaurant in Kingston, Ontario. "It is a convenient service that gives us the flexibility to promote specific egg menu items."

This unique marketing tool is open to foodservice operators in Ontario only and can be accessed by signing up at www.eggchef.ca. Individual restaurant logos can be added to design templates on the portal for custom applications.

"We are thrilled to offer this resource," said Clare Jones, EFO's Foodservice Program Consultant. "It will ultimately make it easier for foodservice operators to promote fresh shell eggs more often."

To find out more information on the Egg Chef site, visit the Restaurants Canada Trade Show March 1-3, 2015 at the Direct Energy Centre, Toronto or contact Clare Jones or Alex Morell at [email protected].

Egg Farmers of Ontario represents the approximately 440 egg farmers and pullet growers in Ontario. It is an independent, self-governing organization funded entirely by egg and pullet farmers.  

SOURCE Egg Farmers of Ontario

Bill Mitchell, Director of Public Affairs, Egg Farmers of Ontario, 905-858-9790