Else Provides U.S. Retail Launch and Production Update
Else Plant-Based Complete Nutrition for Toddlers is now available for purchase at elsenutrition.com and on Amazon.com, and is coming soon to retail stores in the U.S. and to other popular online shopping platforms.
VANCOUVER, BC, Dec. 21, 2020 /CNW/ - ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the plant-based baby, toddler and children nutrition company, is pleased to provide the following update.
Product Launch:
The Company launched its Else Plant-Based Complete Nutrition for Toddlers in mid-August of this year on elsenutrition.com, followed by a launch on Amazon.com in late September, where it became the #1 on Amazon's best-selling hot new releases in Baby & Toddler Formula category.
The Company is happy to update that Customer feedback is overwhelmingly positive with high-level of satisfaction with product quality and effect on children. The company has ramped up its production plans to meet demand in 2021.
With the help of several retail brokers, Else has already listed its product with five (5) natural food retail chains, with a total of 380 stores. In November, Else received the first purchase orders from KeHE Distributors, and shipped product to the first five distribution centers activated by KeHE for Else across the U.S., aiming to have product on retail shelves for the coming holiday season.
Product was shipped to KeHE's Distribution Centers , and will be shipped to retail chains during the next 90 days to accommodate demand.
Production:
The company commenced on its fourth commercial manufacturing run since July this year, and continues to build inventory to service the online and retail expansion in the U.S. market.
"We continue to refine our manufacturing process to consistently produce high quality, easily dissolved and tasty product," said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else. "Having a consistent, high quality, efficient and scalable manufacturing process is a critical pillar of our business and future success," she added.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
SOURCE Else Nutrition Holdings Inc.
Media Contact: Covet Consumer Business Unit, Gianna Totaro, [email protected], P: 1-301-875-6574; For more information, contact: Ms. Hamutal Yitzhak, CEO, Co-Founder & Director, ELSE Nutrition Holdings Inc., E: [email protected], P: +972(0)3-6445095; Mr. Sokhie Puar, Director of Else Nutrition, Email: [email protected], Telephone: 604-603-7787
Share this article