Emerald Health Therapeutics Names DDB Canada Agency of Record
Powerful partnership will create globally-recognized brands that deliver trust and confidence to responsible cannabis users
VANCOUVER, April 19, 2018 /CNW/ - DDB Canada welcomes a new client to its roster, Emerald Health Therapeutics, Inc. (Emerald Health), and is looking forward to helping the company make lives better through cannabis science. The licensed producer and distributor of medical cannabis named DDB Canada's Vancouver office its agency of record (AOR) following a national search managed by Reynolds & Fyshe.
In February 2018, the competitive pitch process initially involved a long list of 12 agencies from Vancouver and Toronto. Next, the selection committee met with eight agencies, before hearing final round presentations from two finalists. It then awarded DDB Canada the business.
"We were looking for a global, top-tier agency to suit Emerald Health's broad scope of aspirations both in Canada and abroad," says Paul Dillman, VP Marketing and Sales, Emerald Health. "DDB was the perfect fit with their world-class strategic approach, resources to support our global expansion and a deep understanding and knowledge of the Canadian market, including Quebec."
As agency of record, DDB Canada Vancouver and its integrated suite of marketing specialist disciplines, Twice, TRACKDDB, DDB Public Relations, TracyLocke Canada and Tribal Worldwide, will be providing a full range of seamlessly integrated services. Committed to an exclusive partnership within the cannabis category, the agency's work will be designed to launch various brand initiatives, and scale its marketing communications efforts based on both domestic and global growth plans.
The agency has already commenced work to support Emerald Health's multi-phase expansion plans. The company plans to scale its offerings to meet the anticipated demand for a new, legalized recreational cannabis market, following adult-use legalization across Canada slated for summer 2018.
"DDB Canada is selective in pursuing symbiotic partnerships with reputable, like-minded companies and Emerald Health's science-based approach and focus on innovation makes them the perfect partner," says Patty Jones, EVP Managing Director, DDB Canada Vancouver. "It's an exciting opportunity to bring Emerald Health's mission, vision and brand to life - all while serving as an extension of the company as its brand steward. We look forward to working hand-in-hand with its key decision makers to build this brand, while adapting and pivoting when needed as regulations in the industry evolve."
About Emerald Health Therapeutics
Emerald Health Therapeutics (TSXV: EMH; OTCQX: EMHTF; Frankfurt: TBD) is a Licensed Producer under Canada's Access to Cannabis for Medical Purposes Regulations and produces and sells dried cannabis and cannabis oil for medical purposes. It is adding a 500,000 ft2 greenhouse in Metro Vancouver to serve the anticipated legal Canadian adult-use cannabis market starting in 2018. Emerald owns 50% of a joint venture with Village Farms International, Inc. that is converting an existing 1.1 million ft2 greenhouse in Delta, BC to grow cannabis. Emerald's team is highly experienced in life sciences, product development and large-scale agribusiness. Emerald Health Therapeutics and Emerald Health Bioceuticals are both part of the Emerald Health group, which includes multiple companies focused on developing cannabis and cannabinoid products with potential wellness and medical benefits.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response, CRM and shopper marketing.
SOURCE DDB Canada
Please visit www.emeraldhealth.ca for more information or contact: Rob Hill, CFO, (800) 757 3536 Ext. #5; Ray Lagace, Investor Relations Manager, (800) 757 3536 Ext. #5, [email protected]; Paige Calvert, Director of Corporation Communications, DDB Canada, 604.608.4421, [email protected]
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