EMERGE Brand, truLOCAL, Launches Loyalty Rewards Program

TORONTO, Feb. 3, 2022 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM) ("EMERGE" or the "Company")  a diversified, rapidly growing acquirer and operator of niche e-commerce brands, today announced that truLOCAL, a Canadian leader in premium meat subscriptions, has launched a loyalty program to reward their customers with free high-quality, locally sourced meat. 

"Our customers have helped us to grow from a small, local business to one that sends meat all across Canada and many of them have been with us since we began in 2016," said Marc Lafleur, founder and CEO at truLOCAL.

Lafleur continues "Our members are incredibly important to us and we are just returning the love that they give to us almost every day by allowing them to earn rewards just by using our service. These points can be redeemed for perks like free bacon or chicken."

The truLOCAL loyalty program launches on February 3, 2022, and is free to all truLOCAL customers. Reward points are gained by using truLOCAL's service with points earned for every subscription shipment and bonus points for milestones such as ordering their first, third, or tenth box, or for having a birthday. truLOCAL customers can see which rewards they qualify for and redeem their points to get free products by logging into their account page.

"Offering an impeccable all-around customer experience is at the heart of what makes truLOCAL stand out. With the introduction of this loyalty rewards program, we are giving members, both existing and new, yet another reason to shop and stick with truLOCAL," said Ghassan Halazon, founder and CEO of EMERGE, truLOCAL's parent company.

About truLOCAL 
truLOCAL is the Canadian leader in direct-to-consumer ("D2C") premium meat subscriptions and provides their customers with customizable boxes of locally sourced meat conveniently shipped directly to their door. truLOCAL is a subsidiary of EMERGE Commerce Ltd. 

To learn more visit https://trulocal.ca/

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About EMERGE
EMERGE Commerce Ltd. (TSXV: ECOM) is a disciplined, diversified, rapidly growing acquirer and operator of profitable niche e-commerce brands. EMERGE's subscription and marketplace e-commerce properties provide their members with access to pet products, premium meat & groceries, outdoor gear, golf, and other curated experiences. EMERGE's portfolio houses some of North America's most coveted online destinations including WholesalePet.com, truLOCAL.ca, BattlBox.com, UnderPar.com, JustGolfStuff.ca, CarnivoreClub.co, WagJag.com, and BeRightBack.ca. EMERGE was named one of the fastest-growing companies in Canada by the Startup 50, and the Globe and Mail's 2020 Canada's Top Growing Companies.

To learn more about EMERGE, visit https://www.emerge-brands.com/

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Cautionary notice
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Notice regarding forward-looking statements
This press release may contain certain forward-looking information and statements ("forward-looking information") within the meaning of applicable Canadian securities legislation, that are not based on historical fact, including without limitation statements containing the words "believes", "anticipates", "plans", "intends", "will", "should", "expects", "continue", "estimate", "forecasts" and other similar expressions. Readers are cautioned to not place undue reliance on forward-looking information.  Actual results and developments may differ materially from those contemplated by these statements.  The Company undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of the Company, its securities, or financial or operating results (as applicable).  Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including the risk factors discussed in the Company's annual information form, which are available through SEDAR at www.sedar.com. The forward-looking information contained in this press release are expressly qualified by this cautionary statement and are made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

SOURCE EMERGE Commerce Ltd.

James Bowen, CFA, EMERGE Commerce Ltd., 416-519-9442, [email protected]