Éminence Organic Skin Care Announces Milestone with their Forests for the Future Initiative

Organic Skin Care Brand Reaches Five Million Mark for Trees Planted in 19 Developing Countries 

NEW YORK, March 31, 2016 /CNW/ -- Éminence Organic Skin Care, a natural and organic professional skin care brand, announced today that they have reached a milestone of five million trees planted through their Forests for the Future initiative.

Since November 2012, Éminence has partnered with award-winning global tree planting organization Trees for the Future to create their own program—Forests for the Future—in which the brand plants a tree for every retail product sold. In the four years the brand has had this initiative, Éminence has planted trees in 19 developing countries around the world including Burundi, Uganda, Ghana and Tanzania. The Forests for the Future initiative enables Éminence's tree planting partner's field teams to empower farmers to restore the land and provide food and a sustainable future for the region's inhabitants.

"We're dedicated to helping create a sustainable planet through our partnership with Trees for the Future, offering farmers in communities around the world an opportunity to maintain their own sustainable business and feed their families," says Boldijarre Koronczay, President of Éminence Organic Skin Care. "Reaching this incredible milestone of 5 million trees planted only strengthens our mission for a positive impact around the world, the environment and the fight against deforestation."

A single tree produces approximately 260 pounds of oxygen per year, while also providing a habitat for biodiversity and helping to combat climate change. To celebrate this achievement and bring awareness to why planting trees is such an important cause, Éminence has produced an inspiring 2-minute animated video: eminenceorganics.com/5milliontrees. For every share of the video on social media, Éminence will plant a tree (up to 100,000).

By choosing to use Éminence Organic Skin Care products, you are also choosing to make a difference by contributing to the fight against global climate change. To find out more on the Eminence Organic Skin Care Forests for the Future initiative, please visit: eminenceorganics.com/us/forests-future.

The Power of a Single Tree (Now, think of 5 Million!)

• Helps to prevent deadly mudslides, floods and soil erosion
• Replenishes the fertility of soil essential to growing life sustaining crops
• Provides habitat for a wider range of biodiversity creating natural sustainability for all life forms
• Provides families with income, empowerment, unity, leadership, education and even saves lives
• Helps lower air temperature and helps combat climate change
• Stabilizes the soil and prevents wind and soil erosion through its roots
• Contributes to the fertility of land through nitrogen fixation and increasing water penetration

About Éminence Organic Skin Care
An award-winning provider of the most effective, professional skin care products in the natural and organic skin care industry, Éminence Organic Skin Care is sold in leading salons and spas in more than 40 countries around the world. Éminence melds herbal craftsmanship and innovation, skin rejuvenation techniques unique to Hungary and hand-picked fresh ingredients to craft premium natural, organic and Biodynamic® skin care that is good for the earth as well as good for the skin.  Éminence displays its commitment to the environment by harnessing wind and solar power energy to produce products and geothermal heating in the laboratory, using only recyclable packaging with vegetable-based inks and committing to planting a tree for every product sold. Visit www.eminenceorganics.com for more information

SOURCE Eminence Organic Skin Care

Kristina Katsoulas, Pierce Mattie Communications, 212.243.1431, [email protected], https://eminenceorganics.com/us