Engagement Labs Issues Statement in Response to the Forrester Wave™ Social Listening Report
New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial®
NEW BRUNSWICK, N.J. and MONTREAL, Oct. 3, 2018 /CNW/ -- Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF) releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report (the "Report") that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial® solution.
Reporter Barry Levine of MarTech Series summarized the Forrester Wave Report and cited Engagement Labs as offering a "more accurate Big Picture," relative to the social media listening platforms.
The Forrester Wave Report criticized social media listening platforms for not using social intelligence to full potential, for offerings looking too much alike, and for needing to differentiate with stronger strategy tools. "In our 2016 Forrester Wave evaluation of social listening platforms, we acknowledged that the technology had great potential, but its heyday was still to come. We're still holding our breath in 2018."
As part of the Report, Forrester reviewed all 10 leading Social Listening Platforms along and conducted with interviews with companies, concluding the industry "still primarily owns and uses social data in a silo" and said the "next frontier" is to "differentiate with strategy." Among other suggestions, the report says the platforms need to combine online social data with other business intelligence and provide consulting and professional services.
Engagement Labs' TotalSocial platform is differentiated from listening platforms because it combines offline consumer conversations with those collected online, and links all conversations to business results, and offers diagnostics and a marketing playbook, all of which together provide marketers with a stronger foundation for strategy development.
"We are proud of the fact that our TotalSocial platform takes social intelligence to an entirely new level by covering the entire social ecosystem—online and offline—and by using predictive analytics to show marketers how they can use a social strategy to improve business performance," said Ed Keller, CEO of Engagement Labs. "Our platform delivers exactly what Forrester says is lacking in the listening industry, and that's why leading marketers are signing up with us this year."
"Engagement Labs is already delivering on the innovation called for by the analysts at Forrester. Our platform is the silo-busting integrator of online and offline consumer conversations, helping make social data a key contributor to marketing strategy on behalf of our clients," said Engagement Labs President and Chief Revenue Officer, Steven Brown.
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company's TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.
To learn more visit www.engagementlabs.com / www.totalsocial.com.
About TotalSocial®
TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.
Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For media inquiries please contact:
Vanessa Lontoc, Marketing Director / Ed Keller, CEO
Engagement Labs
732-846-6800
[email protected] / [email protected]
SOURCE Engagement Labs
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