Enterprise Rent-A-Car Heads into Baltics with Appointment of Bioline

LONDON, Dec. 1, 2014 /CNW/ -- Enterprise Rent-A-Car has appointed Bioline as its franchise partner in the Baltic states of Estonia, Latvia and Lithuania. This takes the company another step closer to achieving its goal of being available to renters right across Europe.

Over the past eighteen months, Enterprise's strategy has been to build a global network that delivers value, choice and outstanding customer service to business and leisure travellers. The company's car hire network already extends across all parts of Western, Northern and Southern Europe with more than 1,000 branches. The appointment of Bioline to serve the Baltic states provides a vital service to the many businesses developing links to these fast-growing economies.

Bioline is led by a management team with extensive experience in the Baltic car rental market. The company has branches at the major airports for Tallinn, Riga and Vilnius, which provide outstanding access to the main centres of business. Bioline plans to develop its network across the three countries. 

Estonia, Latvia and Lithuania have recorded steady growth since joining the European Union in 2004 and have some of the fastest growing economies in Europe.

Following on from this agreement, a phased roll-out will see the familiar Enterprise Rent-A-Car brand appear at Baltic locations, alongside an integration programme designed to bring the businesses closer together both culturally and operationally.

Vice-president of global franchising at Enterprise Rent-A-Car, Peter Smith, said: "Customer service is Enterprise's core business value. Throughout our expansion programme, we've focused on partnering with the best company in each country, and with organisations that share our dedication to customer care."

"Bioline has locations in the major airports within the Baltics and an excellent reputation for service and value. It's clear that Bioline employees are committed to the business and are excited about the opportunities that this partnership will bring. This is the beginning of what we hope will be a long-term relationship to serve customers in these important countries."

Bioline, Chief Operating Officer, Michael Kiselov, said: "Enterprise has an international reputation for providing the best service, as well as outstanding value for both business and leisure travellers looking to rent a vehicle. We are thrilled to have been selected as its newest partner and look forward to welcoming customers as the new Enterprise locations in the Baltic."

"The Baltic states have enjoyed very fast growth in recent years and this has been matched by more demand for car hire across the region. Our transition to becoming part of the Enterprise brand could not be better timed."

The Enterprise brand is currently available in 29 European countries with more to become operational in the coming months. This is in addition to the company's extensive network in North America and operations in China.

Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, the largest car rental service provider in the world.  Enterprise operates more than 8,600 offices worldwide.  Most recently it has rapidly expanded its branded operations at airports and transport hubs throughout territories across the globe and now operates in over 70 countries.

Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands in the Americas, and together with its affiliate Enterprise Fleet Management, offers a total transportation solution. Combined, Enterprise Holdings and Enterprise Fleet Management – which includes extensive car rental and car sharing services, commercial truck rental, corporate fleet management, and retail car sales – accounted for $17.8 billion in revenue, employed 83,000 people and operated 1.5 million vehicles throughout the world in fiscal year 2014. Operating through its regional subsidiaries, Enterprise Holdings is the largest car rental company in the world as measured by revenue, fleet, and employees.  Enterprise Holdings' annual revenues also place it near the top of the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels, tour operators and online travel agencies.

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SOURCE Enterprise Rent-A-Car

John Davies, Enterprise Rent-A-Car, [email protected], http://www.enterprise.co.uk/