Entertainment retail giant hmv Canada launches into the digital world: "Music
How You Want It"
hmvdigital.ca will launch in 'beta' mode on
hmvdigital.ca will offer a number of unique features including:
- Millions of tracks, ALL available, in the MP3 format, free of DRM (digital rights management), making hmvdigital.ca the only major Canadian store that is 100% MP3 - Unique "My Downloads" section that centrally stores music purchased from hmvdigital.ca, thereby allowing consumers (who may not be at home, or who may have lost their digital music) to readily access their previously purchased hmvdigital.ca music - User friendly music search capability - An online music preview player that automatically plays back 30+ second clips of any/all tracks and albums that have been selected while browsing. This browsed music continues playing as background music while customers shop the store - Compatibility with all digital music players - Store availability in both French and English - Store acceptance of Visa, MasterCard, Amex & PayPal
"We know that our loyal hmv customers love music in all forms, and have a much higher predisposition to purchase music in both physical and digital form," says Humphrey Kadaner, President of hmv
"While we are excited about the beta launch of hmvdigital,ca, this is just a start as we're already working on new features and enhancements in support of the official launch in the new year" adds
As part of their launch plans, hmv will offer visitors a special introductory offer that will give them up to 10 free tracks when they make their initial purchase at hmvdigital.ca The buyer would receive the equivalent of the purchased tracks in free tracks (to maximum of ten) in the form of pin code emailed to their registered address. Complete details are listed at hmvdigital.ca for the consumer.
About hmv:
With over 80 years of music retailing history, 379 stores worldwide and 131 in
Weblink: www.hmvdigital.ca
For further information: For public relations inquiries and interview opportunities regarding hmv Canada, please contact Strut Entertainment: Nicola Krishna, (416) 861-0387, [email protected]
Share this article