Equifax's Business Marketing Services Strength Continues to Grow

New B2B Marketing Solutions Help Companies Target Most Profitable Canadian Businesses by Integrating Both Marketing and Credit Information

TORONTO, Oct. 26 /CNW/ - Equifax (NYSE: EFX), a leading provider of risk and marketing information solutions for Canadian businesses, today announced an expansion to its Business Marketing Services solution that offers a new, competitive edge to Canadian businesses. Utilizing the largest and most-verified database of Canadian companies, the fully customizable solution enables business-to-business marketers to select their most relevant industry, geographic, demographic and credit risk criteria and integrate that information onto one list.

"Canadian businesses now have access to a single source with the broadest and best-quality marketing and credit data," said Dan Csont, Chief Marketing Officer for Equifax Commercial Information Solutions. "Every business is different and our business marketing solutions are comprehensive and flexible enough to help any size company target its most profitable prospects."

Equifax Canadian Business Marketing Services offer key insights to help companies set new marketing strategies and develop targeted prospect lists to increase response rates and return on investment for marketing campaigns.

In addition to direct mail, telemarketing and firmographic marketing lists, Equifax offers Data Attribute Appends that allow businesses to enrich their own data warehouses with any of Equifax's firmographic, demographic or credit attributes. To further enhance a business' marketing efforts, Equifax also offers custom services, including:

• Marketing database aggregation and scrubbing using the Equifax persistent identifier, EFX ID, along with unparalleled search and match technology.
• Market segmentation and market penetration analysis to help companies identify and understand key and profitable segments, key competitors and market share.
• Customer profiling to help a business better understand and identify their most profitable customers as well as create an extended list of similar prospects.
• Predictive models that help companies narrow down their prospect lists to include only those customers who would be willing to buy and can pay.

For more information about Equifax Business Marketing Services in Canada call 1-416-227-5183 or visit at www.equifax.ca.

About Equifax (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability.  Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more.  We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Equifax Canada is based in Toronto Ontario, and is a subsidiary of Equifax Inc.  

Equifax Inc. operates in the U.S. and 15 other countries throughout North America, Latin America and Europe. Headquartered in Atlanta, Georgia, Equifax is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange under the symbol EFX.

For further information:

Media Contact Information
Tom Carroll
Manager, PR & Communications
416-227-5290
[email protected]