EQUITABLE GROUP TO HOST THIRD QUARTER 2010 RESULTS CONFERENCE CALL THURSDAY
NOVEMBER 4 AT 10 A.M. EASTERN

Dial in 416-644-3422

TSX Symbols: ETC and ETC.PR.A

TORONTO, Oct. 25 /CNW/ - Equitable Group Inc. will report its results for the three and nine months ended September 30, 2010 after TSX market close on Wednesday, November 3, 2010.

The Company will hold its third quarter conference call and webcast at 10:00 a.m. ET Thursday, November 4, featuring Andrew Moor, President and Chief Executive Officer and John Ayanoglou, Senior Vice-President and Chief Financial Officer.

To access the call live, please dial in five minutes prior to 416-644-3422. To access a listen-only version of the webcast, please log on to www.equitablegroupinc.com.

A replay of the call will be available until November 11, 2010 and it can be accessed by dialing 416-640-1917 and entering passcode 4379051 followed by the number sign. Alternatively, the call will be archived on the Company's website for three months.

About Equitable Group Inc.
Equitable Group Inc. is a niche mortgage lender. Our core business is first charge mortgage financing, which we offer through our wholly owned subsidiary, The Equitable Trust Company. Founded in 1970, Equitable Trust is a federally incorporated trust company. We serve single family, small and large commercial borrowers and their mortgage advisors and actively originate mortgages in Ontario, Alberta, Manitoba and Quebec. We also serve the investing public as a provider of Guaranteed Investment Certificates. Equitable is active in providing GICs across all Canadian provinces and territories. Equitable Group's common and preferred shares are traded on the Toronto Stock Exchange under the symbols ETC and ETC.PR.A respectively. Visit the Company on line at www.equitablegroupinc.com or www.equitabletrust.com.

For further information:

John Ayanoglou
Senior Vice-President, and Chief Financial Officer
416-515-7000