eSSENTIAL Accessibility Publishes First Issue of MarketAbility for the Disability Community

TORONTO, March 22, 2013 /CNW/ - eSSENTIAL Accessibility launched a new magazine, MarketAbility: Your Guide to the Disability Marketplace, which caters to the people with disabilities community.

MarketAbility features news and stories targeted to people with disabilities in North America. The eight-page inaugural issue focuses on inclusive travel and hospitality, with short and engaging articles about people with disabilities who are breaking down barriers to leisure and adventure travel, as well as expert analysis on the future of the inclusive travel market.

MarketAbility can be viewed on the eSSENTIAL Accessibility website at http://www.essentialaccessibility.com/marketability. Highlights include:

En Route with Scott Rains interviews Scott Rains, a seasoned traveler who is paralyzed, who travels around the world consulting with businesses and governments around the economic value of inclusive tourism and how to make cities, hotels, sporting events like the World Cup—and even safaris—more accessible for people with disabilities.

Leading the Way: A Disability Travel Report reveals the annual spend of travelers with disabilities, discusses their unique needs, and highlights the airlines, hotels and theme parks that are pioneers in making tourism and travel more inclusive for people with disabilities.

Return on Disability Index spotlights a Bloomberg-listed stock index that measures companies on specific disability benchmarks. U.S. travel companies in the index include Boeing, Carnival Cruise Lines, Marriott International, Royal Caribbean International, Southwest Airlines, Walt Disney Co., and Wyndham Hotel Group.

NIKE races ahead with innovative disability ads talks about how the sports giant is one the few major brands to feature people with disabilities in its advertising, including double amputee Oscar Pistorious, who raced in the 2012 Olympics in London.

In the U.S. there are 57 million Americans with disabilities, and there are 15 million people with disabilities in Canada, comprising a broad group across ages, ethnicities and interests. "The audience is out there—MarketAbility delivers real-life stories to inspire and empower the millions of consumers with disabilities," says Simon Dermer, Managing Director of eSSENTIAL Accessibility. "Through MarketAbility we give recognition to brands that are reaching and serving the disability and aging markets in innovative ways, and we're helping organizations discover new opportunities for creating loyalty in the people with disabilities marketplace."

The inaugural edition of MarketAbility appears in Ability Magazine, an award-winning bi-monthly publication featuring celebrity interviews with an emphasis on health, disability and human potential. The February/March issue profiles actor William H. Macy. Future issues of MarketAbility, which will be published four to six times a year, will debut in a variety of consumer magazines where people with disabilities, and their families and friends, are likely to comprise a large audience.

About eSSENTIAL Accessibility
eSSENTIAL Accessibility helps leading brands build loyalty with the disabled consumer and employee segments. Organizations that feature the eSSENTIAL Accessibility icon signal their participation in a coalition of companies that are dedicated to serving the people with disabilities market to create economic and social value. For more information, please visit http://www.essentialaccessibility.com.

SOURCE: eSSENTIAL Accessibility

Suzanne Robitaille, [email protected], [phone]

http://www.essentialaccessibility.com