ET CANADA ROCKS OUT AND RINGS IN 2011 WITH 2nd ANNUAL 'NEW YEAR'S EVE AT
NIAGARA FALLS' BROADCAST

Featuring Performances By
Great Big Sea, Kardinal Offishall and Barenaked Ladies

The 2-Hour Live Broadcast Begins
Friday, December 31 - 10pm ET on Global

For photography and press kit materials visit: www.shawtvmedia.com

TORONTO, Dec. 1 /CNW/ - Global Television and Entertainment Tonight Canada celebrate 2011 with 'New Year's Eve at Niagara Falls,' a nationally televised New Year's Eve bash for the entire nation.

On Friday, December 31 - 10pm ET/PT on Global, ET Canada's two-hour live countdown to the New Year gets underway across from the world-famous Falls in the heart of Queen Victoria Park.

One of Canada's most celebrated live performers, Great Big Sea will kick off the second annual celebration followed by performances by international music sensation Kardinal Offishall and the GRAMMY^® nominated and JUNO award-winning, Barenaked Ladies.

"Coming off of last year's incredible show and enormous crowds, there was no question we would be returning to Niagara Falls for this amazing party," said Barbara Williams, SVP of Content, Shaw Media. "Whether you're in eastern, central or western Canada, audiences can tune in for off the chart performances, exclusive interviews by our ET Canada hosts and of course, a spectacular view of the Falls."

Hosted by ET Canada's Cheryl Hickey and Rick Campanelli, this year's fete promises to dazzle audiences with a breathtaking fireworks display at the stroke of midnight. With last year's show having drawn crowds of up to 15,000 and a peak audience of 1.6 million viewers (national 2+) at 12:01am ET, 'New Year's Eve at Niagara Falls' has firmly established itself as Canada's foremost NYE celebration.

Event partners include: The Niagara Parks Commission (NPC), The City of Niagara Falls, Fallsview Tourist Area, Niagara Fallsview Casino Resort, Victoria Centre Tourist Area, Clifton Hill Tourist Area, VIA Rail, Celebrate Ontario and other stakeholders within the city. For more information, log on to the NPC's website at www.niagaraparks.com.

ET Canada airs weeknights at 7:30pm ET/PT on Global and 11pm ET/8pm PT on SLICE^TM. To catch up on special episodes and all the latest in entertainment news, please visit etcanada.com.        

SOCIAL MEDIA LINKS:

Twitter:
ET Canada http://twitter.com/etcanada
Cheryl Hickey http://twitter.com/cherylhickeyetc
Rick Campanelli http://twitter.com/rcampanellietc
Global TV http://twitter.com/Global_TV
Shaw Media TV PR http://twitter.com/ShawMediaTV_PR

Facebook:
Global TV http://www.facebook.com/Global#!/globaltelevision

Source: BBM Canada PPM Confirmed Data 12/31/2009

Global Television is a Shaw Media network.

About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network.  Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase.  Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR).  For more information about Shaw, please visit www.shaw.ca.

For further information:

For media inquiries, please contact:  

Jacqueline Kendall
Global Television
[phone]              
[email protected]

Grace Park
Global Television
[phone]
[email protected]