EVENT ADVISORY - 6th Annual Forum on Drug Pricing & Reimbursement: Progressive Business, Legal and Regulatory Strategies to Increase Your Market Share

TORONTO, April 16, 2012 /CNW/ -The Canadian Institute's 6^th Annual Forum on Drug Pricing and Reimbursement is back on June 11-12, 2012 in Toronto and this is one event you will not want to miss. This conference gathers the top industry players from the business, legal and regulatory realms of drug pricing, including PMPRB, Canadian Pharmacist Association, AstraZeneca and Gowlings Lafleur Henderson LLP to name a few.

There are a multitude of challenges that the pharmaceutical industry is faced with, least of which include generic drug and multijurisdictional pricing policies and the vigorous push to reduce drug prices. These and other challenges have forced the pharmaceutical industry to search for strategies to gain drug market access as well as maintain a competitive edge. The faculty and sessions at this conference have been designed to provide those exact strategies and insights.

Key highlights include:

• A complete and thorough understanding of the concrete regulatory changes and guidance from the PMPRB
• Strategies to navigate the barriers and facilitators to exploit product listing agreements
• Developing Canada-wide strategies for generic
• Practical solutions and strategies for bulk purchasing initiatives

And much more!

Conference Title:	The Canadian Institute's 6^th Annual Forum on Drug Pricing and Reimbursement
Date:	June 11-12, 2012
Location:	Sutton Place Hotel - Toronto, Ontario
Website:	www.canadianinstitute.com/drugpricing

About The Canadian Institute

For over 25 years, The Canadian Institute's conferences, summits and executive briefings have provided the business intelligence that Canadian decision makers need to respond to challenges and opportunities both here at home, and around the world.  The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors, in the law, and in public policy, with a view to providing information on the leading edge.  Headquartered in Toronto, The Canadian Institute produces over 180 events a year, attended by thousands of senior and C-level delegates from across the country. For more information, visit www.CanadianInstitute.com.

 

Media passes are issued at the discretion of The Canadian Institute and must be arranged in advance. Passes require two business days to process. Media can register in advance. For media accreditation contact: Joanna Chung, Marketing Manager, Tel: [phone] Ext. 7308 or [e-mail].