Event Advisory - Introducing The Canadian Institute's Conference on Marketing for Financial Services

TORONTO, Aug. 8, 2012 /CNW/ - On November 29-30, The Canadian Institute will be hosting its newly released, cutting-edge conference on Marketing for Financial Institutions in Toronto. With insights from leading companies such as CIBC, BMO Financial Group and Google Canada, as well as top level speakers, this is one conference Canadian marketers working in the financial industry will not want to miss.

This conference has been strategically designed to provide attendees with proven strategies that will allow them to meet customer needs and business objectives, including:

• Strategies to captivate and engage for low-engagement brands
• The need-to-knows about mobile users and their expectations
• Using social media to drive sales
• Driving profitability through continuous customer communication using a seamless multi-channel marketing campaign
• The latest strategies for harnessing the power of segmentation and predictive modeling

And much more!

Also, do not miss keynotes by Paul Crowe, Partner & CEO of BNOTIONS on November 29 and Alfred DuPuy, Managing Director at Interbrand on November 30.

Conference Title: The Canadian Institute's Marketing for Financial Services
Date: November 29-30, 2012
Location: One King West Hotel - Toronto, Ontario
Website: www.canadianinstitute.com/marketingfs

About The Canadian Institute

For over 25 years, The Canadian Institute's conferences, summits and executive briefings have provided the business intelligence that Canadian decision makers need to respond to challenges and opportunities both here at home, and around the world.  The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors, in the law, and in public policy, with a view to providing information on the leading edge.  For more information, visit www.CanadianInstitute.com.

Media passes are issued at the discretion of The Canadian Institute and must be arranged in advance. Passes require two business days to process. Media can register in advance.

SOURCE: Canadian Institute

For media accreditation contact:

Paul McComb
Marketing Manager
416-927-0718 Ext. 7333 or [e-mail].