Event Advisory/Interview and Photo Opportunity - Toronto Kicks it Up to Give Kidney Cancer the Boot!

TORONTO, June 18, 2013 /CNW/ - Lazy Sundays no more! This Sunday, June 23, people across the GTA will get off the couch to squat, kick and sweat with Toronto's toughest fitness experts to help give kidney cancer the boot. In Canada, kidney cancer is on the rise, and it's estimated that 5,900 Canadians will be diagnosed with kidney cancer and 1,750 will die from it in 2013.¹

Kick It Up for Kidney Cancer Boot Camp, is a team-based four-hour boot camp to help Kidney Cancer Canada (KCC) raise awareness and funds to improve the lives of Canadians affected by the disease. To date, 80 per cent of the fundraising goal has been achieved and KCC is calling on all Torontonians to sign up or sponsor a team at kidneycancercanada.ca.

Six high-energy boot camp sessions will be led by Michael DeCorte of Jock Yoga, Eva Redpath, BCBD and Brent Bishop of Think Fitness. Teams will tag in one participant at a time throughout the four hour event.

What:		Kick It Up for Kidney Cancer Boot Camp
Where:		Varsity Stadium, 299 Bloor Street West
When:		Sunday, June 23, 2013
Time:		10 a.m. to 2 p.m. (interviews available starting at 9:30 a.m.)
Who:		Interviews are available in advance, during and after the event:
		The Kick It Up Dream Team: Brent Bishop, owner of Think Fitness Studios, a performance-inspired, boutique personal training centre. Brent has worked with Olympians, high-level athletes and various film and television personalities. Michael DeCorte, founder of Jock Yoga. Michael is frequently seen on CBC's Steven and Chris as their fitness expert. Eva Redpath, founder and creator of BCBD (Body Conditioning By Dancers), a one-of-a-kind, cutting-edge fitness class. Catherine Madden, Executive Director, Kidney Cancer Canada. Catherine can talk about some key statistics about kidney cancer in Canada, and how Kick It Up for Kidney Cancer will help support patients and their families. Deb Maskens, KCC co-founder, chair and kidney cancer survivor. Deb can talk about her personal experience and how exercise has helped her fight back with fitness.

Photos opportunities are available on-site: fit and fabulous trainers and a crowd of people sweating it out for a great cause!

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¹ Canadian Cancer Society's Advisory Committee on Cancer Statistics. Canadian Cancer Statistics 2013. Toronto, ON: Canadian Cancer Society; 2013. Page 22

 

SOURCE: Kidney Cancer Canada

Julia Dyck
Environics Communications
[email protected]
416-969-2787

Jilda Lazer
Environics Communications
[email protected]
416-969-2737