Exclusive Resorts And Leica Introduce The "Leica On Loan" Program

Exclusive Resorts Provides Guests Complimentary Access to Leica's Most Sought-after Cameras and Sport Optics to Enjoy on Vacation

DENVER, July 10, 2014 /CNW/ - Exclusive Resorts®, today unveiled its new Leica on Loan program with Leica Camera, the industry's most iconic and revolutionary camera brand, providing guests with complimentary access to Leica's full line of cameras and sport optics to use while on vacation in one of the Club's 300+ villas spanning 75 destinations.

Developed for experienced and novice photographers alike, the new Leica on Loan program provides the opportunity for Exclusive Resorts guests to use a Leica camera or sport optic while on vacation. Travelers can select from nearly the full line of Leica equipment including the compact, WIFI enabled Leica C or the much sought after Leica M and have items shipped to their home prior to departure on an Exclusive Resorts vacation. Upon their return, guests ship back the borrowed gear and may opt to purchase a new version of the camera or sport optic from Exclusive Resorts directly.

"Exclusive Resorts vacations are all about creating once-in-a-lifetime moments and memories," says Kristen Nolte, Chief Marketing Officer at Exclusive Resorts. "Our new Leica on Loan program helps ensure that our guests are able to capture these moments in the best possible way using the very best equipment."

The new Leica on Loan program is designed to complement Exclusive Resorts' existing Destinations in Focus series with Leica, marrying the worlds of luxury travel and photographic education through experiential escapes in Costa Rica, Mexico, Arizona, Montana and the Mediterranean. On the Destinations in Focus experiences travelers enjoy privileged access to Leica Akademie's team of instructors and over $100,000 worth of Leica equipment on a series of carefully curated getaways in the Club's most sought-after and private locales. In addition to the benefits of small class sizes and real world shooting situations, each participant enjoys access to experienced Leica instructors as well as a selection of guest photographers who provide coaching and inspiration through the sharing of their images, techniques and insights.

"Hands-on experiential learning is what the Leica Akademie is all about," says Tom A. Smith, Manager of the Leica Akademie in North America. "The Leica on Loan program makes it easy for Exclusive Resorts guests to experience the Leica difference while on a world-class vacation."

As a preferred partner, Exclusive Resorts guests enjoy privileged access to a variety of Leica benefits including private one-on-one photography tutorials and events with Leica experts at any of the brand's new retail locations nationwide, including New York, Los Angeles, Miami and Washington D.C.

The Leica on Loan program joins Exclusive Resorts' dynamic roster of VIP Benefits providing guests with unique opportunities and status with major luxury and lifestyle brands that would otherwise take years of loyalty to achieve. From VIP shopping experiences at Barneys NYC and premier status on Delta Airlines to complimentary enrollment in the invitation-only Avis Chairman's Club and priority reservations at Alain Ducasse restaurants worldwide, each benefit is tailored to meet Exclusive Resorts' discerning taste and needs.*

*VIP Benefits are only available to Choice and Lifetime members.

About Exclusive Resorts
Exclusive Resorts is absolutely one of a kind. We are not merely a destination club, but a discerning and sophisticated community with a 10-year legacy providing our travelers with a distinctive lifestyle anchored by once-in-a-lifetime experiences. The private Club offers a suite of travel products and membership plans providing entrée to the best the world has to offer: a residential portfolio featuring more than 300 multi-million dollar vacation homes worldwide; curated journeys with exotic adventures spanning seven continents; privileged access to world-class VIP events; exclusive alliances with award-winning resort partners; and a collection of exclusive benefits and privileges with elite travel and luxury lifestyle brands. Founded in 2002 and acquired by Steve Case and Revolution Places in 2004, the Club has delivered more than 187,000 vacations for its discerning members. For more information about Exclusive Resorts, visit http://www.exclusiveresorts.com, call [phone], and follow Exclusive Resorts on Facebook and Twitter.

About Leica Camera
Leica represents a union of craftsmanship, innovation and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.

Media Contacts
Nike Communications
Katie Archambault
T. 646.654.3421
E. [email protected]

Exclusive Resorts
Caitlin Austin / Haley McCoy
T. 303.285.8616
E. [email protected] / [email protected]

Photo - http://photos.prnewswire.com/prnh/20140708/125385
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SOURCE: Exclusive Resorts

http://www.exclusiveresorts.com

http://photos.prnewswire.com/prnh/20140708/125385

http://photos.prnewswire.com/prnh/20140708/125384