Facebook never tasted so good! Earls Restaurants launches a one of a kind
Facebook Application that lets you purchase REAL Earls Treats for your
friends!

coincidenceLabs completes development of Earls' new Facebook Application; Earls Treats!

NORTH VANCOUVER, March 2 /CNW/ - Earls is paving the way once more. Although social media is continuously and quickly changing the way companies market their products and services, Earls has learned to adapt and remain on the cutting edge. Already well versed in social media mediums such as a Facebook Page, Twitter Feed and YouTube Channel, Earls has spiced things up a notch with the release of their brand new Facebook Application; Earls Treats.

With Earls Treats you can send real Earls Gift Cards to your friends and family on Facebook in a matter of seconds. It's very simple; just log on to the application (http://apps.facebook.com/earlstreats), choose someone from your friends list, select a dollar value, occasion, personal message and then pay. Your friend gets an instant notification on their Facebook page that you have sent them a gift. They can then either print it or send it to their phone. At Earls, they simply present the certificate or text message to their server (like a gift card). Earls Treats is an instant gift that you can send from anywhere that you have access to Facebook.

"We are very excited to be launching Earls Treats during the social media boom," says Stanley Fuller, CEO, Earls Restaurants Ltd. "We've always tried to create the ultimate customer experience at Earls. The simplicity, immediacy and sheer fun factor of our Facebook application is just bringing us one step closer to that goal."

Earls partnered up with coincidenceLabs to develop this first-of-its-kind Facebook application. coincidenceLabs is a team of social commerce specialists situated in Yaletown, Vancouver. Their Facebook gifting platform - called Giftolicious - is extremely intricate and adaptable, but surprisingly user friendly. It provides Earls with backend dashboard access in order for them to manage and adapt the Earls Treats application without the assistance of a tech savvy programming team.

More about Earls: Since opening its first location in 1982, Earls has continually raised the bar in casual dining, offering customers great food at a great price, in a fun and relaxed environment. Today, with 61 Earl's locations across Canada, Arizona, Colorado and Washington, each location remains consistent in quality and service. The staff at Earls goes beyond customer expectations with their exceptional service, creating an environment where customers feel welcome. These attributes, along with a stellar menu infused with international flavors and dishes, is what sets Earls apart from the competition. For more information, see www.earls.ca

More about coincidenceLabs and Giftolicious: www.coincidenceLabs.com

Become a fan of Earls on Facebook: http://Facebook.com/EarlsRestaurants

Follow Earls on Twitter: http://Twitter.com/EarlsRestaurant

For further information: Taili Coates, Earls Marketing Manager at [email protected] or [phone]