Febreze™ Carpet Care to be Featured on Designing Spaces TV Show on Lifetime

Segment: "Spring Cleaning Tips from the Pros: Creating A Healthier Home from the Ground Up."

CLIFTON, N.J., April 24, 2012 /CNW/ - Home Care Industries, Inc. (HomeCare) announces that their Febreze™ Carpet Care product line will be featured on the "Designing Spaces" television series on Lifetime. HomeCare licenses the Febreze™ brand for carpet cleaning products from The Procter & Gamble Company (NYSE: PG).

(Logo: http://photos.prnewswire.com/prnh/20120424/NY93432LOGO-a )
(Logo: http://photos.prnewswire.com/prnh/20120424/NY93432LOGO-b )

The Febreze™ Carpet Care products include:

1. Febreze™ Deep Cleaning Carpet, Rug and Upholstery Formulas as follows:

• Oxygen Action (60oz, 28oz)
• Advanced Pet Solution (60oz, 28oz)
• For Compact Machines: Oxy, Advanced Pet, Oxy for Truck & Cars (20oz)

2. Spot & Stain Remover Sprays and Pretreaters (all 22oz):

• ToughSPOT™ OXY Stain Remover & Pretreater
• Pet Stain & Odor Remover with Oxygen Action
• ToughSPOT™ OXY for Cars & Trucks

"Designing Spaces" is a home-improvement television series that travels across the United States redefining and redesigning space. The show spans the genres of decorating ideas, do-it-yourself projects and step-by-step home improvements. "We are delighted to work with Designing Spaces to help educate homeowners on how to best take care of their carpets, rugs and upholstery," indicated Tricia Arton, Marketing Director of HomeCare. "Taking the proper steps allows for a cleaner and healthier environment for your family. Febreze™ Carpet Care has received the highest accolades from the Carpet and Rug Institute for carpet cleaning performance." Consumers also benefit from the Febreze™ ability to eliminate odors and freshen while they clean. Designing Spaces airs on Thursday and Friday mornings at 7:30 ET/PT. The segment will run March 29th and April 27th, 2012. "We felt that the Febreze™ Carpet Care product line was a perfect fit for our 'Spring Cleaning Tips from the Pros' theme this year," said Jennifer Giordano, Supervising Production Coordinator from Designing Spaces. The Lifetime Television Network reaches nearly 98 million households.

About Home Care Industries, Inc.

Home Care Industries, Inc. (HCI) is one of North America's leading floor care companies. Founded in 1959 as a vacuum bag manufacturer, Home Care has established itself as the pre-eminent supplier to the floor care industry through innovative product design, superior quality and unsurpassed customer service. HCI's extensive product line includes the broadest selection of vacuum bags, belts and filters available, as well as, being a rapidly growing supplier of carpet, rug and upholstery cleaners and spot and stain remover sprays under the Febreze™ brand. Febreze™ and its related logos are trademarks of The Procter & Gamble Company, Cincinnati, Ohio, 45202 and used under license by Home Care Industries, Inc. Please visit http://www.homecareind.com for more information.

About Designing Spaces on Lifetime Television

The Designing Spaces TV show on Lifetime is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional. To view a show online, just go to http://www.designingspaces.tv.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Febreze®, Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

Febreze and its related logos are trademarks of The Procter & Gamble Company, Cincinnati, Ohio, 45202 and used under license by Home Care Industries, Inc.

SOURCE Procter & Gamble

Jim Rowe, Sr. Partner, MME, [phone], [email protected]; or Tricia Arton, Marketing Director, Home Care Industries, Inc,. [phone], [email protected]

http://www.pg.com

http://photos.prnewswire.com/prnh/20120424/NY93432LOGO-a

http://photos.prnewswire.com/prnh/20120424/NY93432LOGO-b

PRN Photo Desk, [email protected]