February 5th is Toque Tuesday and we are fighting homelessness across Canada!
TORONTO, Jan. 31, 2019 /CNW/ - Join Raising the Roof and our partner agencies across Canada on February 5th for Toque Tuesday as we sell toques, socks, and mittens in support of long-term solutions to homelessness. This year, our toque and the accompanying creative has been designed by awarding winning agency, Leo Burnett Toronto. The toque carries a strong emotional message to spread empathy and awareness around people at-risk of or experiencing homelessness. The limited-edition toque reads, "I Give a Damn" (with a French version stating "Je M'Implique") which we hope will be a conversation starter on the issue of homelessness in Canada.
This year's taglines include:
- Food. Shelter. Safety. Tonight, 35,000 Families Can Only Pick 1.
- 1 in 150 Canadians Experience Homelessness. Do the Other 149 Care?
- The Number One Cause of Homelessness is Ignoring It.
- Housing is a Basic Human Right, Right?
- After Fighting Overseas, Many Canadians Come Home to Battle Homelessness
What can I do on Toque Tuesday?
On Tuesday, February 5th, we invite you to attend a partner agency event in your community to join in on the conversation! Share your #ToqueSelfie or story on social media using #ToqueTuesday, #rtrtoque, #IGiveaDamn, and tag @RaisingtheRoof.
Media Opportunity:
Michael Braithwaite, CEO of Raising the Roof, and one of our Brand Ambassadors from our Altitude program will be available to discuss the toque campaign as well as the issue of homelessness in our country.
Where can I purchase my Toque?
From morning to night, volunteers from over 30 community partner agencies across the country will be out at various locations including, shopping malls and transit hubs. A complete event listing [http://www.raisingtheroof.org/news-and-events/events/] is available.
What items are available?
This year, we've got you covered from head to toe! Several different toques are available, as well as mittens, socks, and a limited-edition toque designed by our award-winning media partner, Leo Burnett Toronto. Please visit the website www.BuyAToque.org for more information.
Where does the money go?
Proceeds benefit community agencies nationally to help fund their important and vital work as well as Raising the Roof's national homelessness initiatives. Toque purchases make a meaningful impact on the lives of thousands of people living in Canada each year.
About Raising the Roof:
Raising the Roof provides national leadership on long-term solutions to the prevention of homelessness through partnership and collaboration with diverse stakeholders, investment in local communities, and public education. For more information, visit: www.raisingtheroof.org.
SOURCE Raising the Roof
MEDIA CONTACT: Purva Chury, Marketing and Communications Manager, Raising the Roof, M: 647.388.5705 O: 416.481.1838, [email protected]
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