FEMININITY AND FIT MAKE BRA BUYING A PLEASURE AT ADDITION ELLE STORES FOR
HOLIDAY

Plus size retailer puts the emphasis on choosing a well fitting bra to complement fashion clothing

MONTREAL, Nov. 2 /CNW/ - Canada's leading plus size retailer, Addition Elle, is ready to launch its new Holiday collection of intimate apparel for women size 14 plus.  The focus this season is on fabrics and details that are pretty and feminine, and bras that are expertly fitted to complement the latest fall apparel fashions. Addition Elle has an impressive selection of gorgeous bras (and bra sets) available in a variety of different shapes, fabrics, and trims - and a comprehensive size range - from 38C to 44DDD and up to a G and H cup in some styles.

"Feeling and looking fashionable goes beyond the clothes we wear on the outside, "says Kerry Mitchell, President of Addition Elle, "It's the whole package that counts. And at Addition Elle, we consider it to be just as important to feel attractive and comfortable in what we wear underneath as it is to love the fashions we wear on top. With our expert sales associates available to help customers find the perfect fitting bra, shoppers can be assured of first class service and an outstanding selection to choose from."

This Holiday season, the Addition Elle collection comprises favourites such as the 'contour' bra which has invisible support features such as hidden underwires, and shaped and seamless cups with delicate lace overlay. Available in black, nude and white, the 'contour' bra also comes in a rich ruby red and black rose print (with matching boy short); it's the perfect bra to wear under close-fitting tops, sweaters and day-to-evening dresses.  Other important styles  include the 'balconnet', a stylish and sophisticated embroidered padded fashion bra that's designed to give full coverage and uplift (high-cut panty also available), and the 'femme fatale' bra, a sought-after staple that features comfortable support (stretch straps and microfiber fabric) and exquisite stretch lace detailing on the cups.  Available year round in black or white, the 'femme fatale' also comes in seasonal fashion shades and has a coordinating, all-round lace hipster panty to complete the set.

The complete intimate apparel selection offered at Addition Elle provides customers with an endless array of choices, from sports bras and minimizers to soft-cup and moulded bras (great to wear under sweaters or t-shirts), to  bras that convert to strapless or cross-over straps, and plunging or push-up bras that are perfect for 'after five' or special occasion dressing.   All bras are regularly priced at $49.99, with matching panties at $19.99. Starting November 20^th through to November 25^th, all stores will be featuring a special 6-day bra event with all bras selling for only $29.99: perfect timing for early holiday season gift buying.

Finding the right 'fit' at Addition Elle is made easy with qualified sales associates who are fully trained in fitting bras on hand to help customers find just what they are looking for. 

A division of Reitmans (Canada) Limited, Addition Elle's mission is to celebrate the 'body confidence' of its plus-sized shoppers with an exciting array of casual to career fashions featured in its 130 locations across Canada.   In addition to superb collections of work and weekend styles, Addition Elle carries a beautiful selection of intimate apparel, sleepwear, activewear, outerwear, and accessories designed to address all of its customers' lifestyle needs.  Addition Elle fashions can be purchased in-store or online at additionelle.com.  

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For further information:

Media contact: Celia Love, 905-513-1889(direct) or 416-464-7534: Email [email protected]