Fidelity International Launches Metaverse Experience, Developed by TerraZero Technologies, Inc., to Encourage Financial Literacy in the Digital Age
- TerraZero Technologies, Inc. collaborated with Fidelity International to deploy a state-of-the-art metaverse activation in the Decentraland Metaverse, and beyond;
- The activation covers 64-parcels (16,384 m2), multiple stories and gamified elements, as well as an AR activation on Instagram;
- Named "The Fidelity International Campus", the open environment features a wardrobe of 16 wearables, multiple minted-out NFT drops, multi-story "Discover Fidelity" and "Social Mobility" galleries, and an interactive "The Game of Life" experience;
- The collaboration served Fidelity International and TerraZero Technologies to ensure Web3 security measures, protecting NFT claims and the entire Metaverse experience as a safe space for users.
VANCOUVER, BC and LOS ANGELES, April 11, 2023 /CNW/ - TerraZero Technologies, Inc. ("TerraZero"), a technologies products and services firm and in-house creative studio, in collaboration with Fidelity International ("Fidelity") has completed and deployed a 64-parcel activation to the Decentraland Metaverse, marking Fidelity's first major step into the Metaverse and Web3 together.
The new Metaverse experience within Decentraland aims to encourage financial literacy and educate users on the importance of financial planning, money management and investing.
Brandon F. Johnson, Co-COO and Chief Experience Officer at TerraZero sees these virtual environments as technologies which can intervene where more attention is needed, "Fidelity International is bringing financial literacy to young people, creating opportunity for equity and equality for future generations. This experience and those which follow will serve as a global point of entry for people who want to set themselves up for success. This is a genuine instance of intervention where modern education models have lacked for decades. If we're going to truly change the world for the better, let's democratize access to resources which can help people succeed not just tomorrow, but for their entire lives."
The project, between TerraZero and Fidelity, saw stakeholders from North America, the UK, India, and Hong Kong, lend their guidance towards the development process. Pushing the boundaries beyond the conventional aesthetics found within Decentraland, the activation showcases high-end original design work, branded video content, and custom music.
Gibson Price, Studio Director at TerraZero writes, "Cultivating a dynamic and collaborative environment allowed our team of artists, architects, animators and game designers to create a compelling metaverse experience that blended education with entertainment. Our goal was to provide memorable moments that would keep people engaged and coming back for more, and I am proud to say we achieved that with Fidelity International."
The Wearable collection, as the Fidelity activation goes live alongside Metaverse Fashion Week, features 16 different diverse and inclusive wearables as rewards for visiting the experience and playing "The Game of Life". The Wearables themselves are simultaneously worn by non-playable characters within the experience which navigate around the buildings and greet users, in addition to a Fidelity Brand Ambassador who engages with each user throughout the experience. From a Wizard to a Deep-Sea Scuba Diver, Basketball Player, Photographer, and many other options, TerraZero and Fidelity are empowering users to express themselves and dress how they want in the Metaverse.
Even more, to bridge the story of the activation across multiple platforms, TerraZero collaborated with Vega Studios on an AR filter for Fidelity's Instagram, and Fidelity opened a subreddit for the activation.
Ryan Kieffer, Co-COO and Chief Metaverse Officer sees value in helping enterprise companies carry their stories across multiple platforms, "Having a trusted financial institution like Fidelity International embrace Metaversal technologies further cements the space as the standard of the future. TerraZero will continue to work with companies, brands, and consumers to bring the best possible experience available today and position them to be ready for the experiences of tomorrow."
One of the first experiences of its kind launched by a global asset manager, The Fidelity International Campus is a unique digital space in the metaverse that is designed to offer a fun and engaging experience for users to learn more about investing and financial planning through interactive games, galleries, and experiences such as The Game of Life, Social Mobility Gallery, and the Discover Fidelity building.
The Social Mobility Gallery exemplifies Fidelity's efforts in building better financial futures through supporting social mobility, and even gives users an opportunity to mint NFTs along the way. The limited-edition NFTs were created in collaboration with students from School 21 in Stratford, London.
Utilizing Decentraland and TerraZero's analytics modules, Fidelity will take away significant learnings about the experience, underscoring the efficacy of the activation and create opportunities for future engagement—all without requiring personal information from users.
Dan Reitzik, Chief Executive Officer of TerraZero, knows that Decentralized builds are the beginning for many enterprise companies, "Industry leaders are keen to explore their options. Financial literacy is the first step to smarter spending—and that's where TerraZero is innovating on the ways enterprises can engage. We are excited to see Fidelity International in the Metaverse, and will continue to broaden our products and services to help brands and enterprise transact with their customers in new ways in the future across the Metaverse."
Web3 technologies and the metaverse are fast emerging as the next frontier in innovative digital experiences. With the rapid growth of online communities and virtual platforms, metaverse experiences offer a unique opportunity to create immersive virtual environments to educate and communicate with people across the globe.
Emmanuelle Pecenicic, Head of Digital Propositions and, Asia Pacific ex-Japan, Fidelity International, comments: " With awareness and interest in the metaverse continuing to increase, The Fidelity International Campus provides access to practical financial knowledge to a wide audience, especially to younger generations who are highly engaged with Web3 technology. It represents a new frontier in financial education, providing a dynamic and engaging way for users to learn about finance in the digital age. By offering an interactive and entertaining environment, we aim to encourage more people to improve their financial literacy, and ultimately build better financial futures."
The Fidelity International Campus is located at coordinates -19,143 in the Decentraland Metaverse.
For those interested in learning more about TerraZero's products, services, and in-house studio, visit their website at terrazero.com or reach out directly at [email protected].
TerraZero Technologies Inc. ("TerraZero") is a vertically integrated Metaverse development group and leading web3 technology company specializing in helping brands create immersive experiences. The Company's Metaverse-agnostic vision is to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, Metaverse platforms, and web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavors together as one. TerraZero owns digital real estate for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company's businesses are segmented into five (5) divisions which include: (1) Products; (2) Advisory & Strategy; (3) Studio; (4) Analytics Platform; and (5) Infrastructure. TerraZero aims to support the community, foster innovation, and drive adoption. For more information, please visit www.terrazero.com or contact [email protected].
This news release includes certain statements and information that may constitute forward-looking information or statements within the meaning of applicable securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends," "expects," or "anticipates," or variations of such words and phrases or statements that certain actions, events, or results "may," "could," "should," "would," or will "potentially" or "likely" occur. This information and these statements, referred to herein as "forward–looking statements," are not historical facts and are made as of the date of this news release, which includes without limitation, statements regarding discussions of future plans, estimates, and forecasts and statements as to management's expectations and intentions with respect to, among other things: the Company's intention to develop and drive traffic to its assets and locations within the Metaverse; that establishing a presence within the Metaverse will provide the Company and its clients with new users, branding, sales and marketing opportunities; the Company's expectations and benefits of its products and services; events, plans, courses of action, and the potential of the Company's technology and operations, among others, are all forward-looking information.
Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, including but not limited to, market and other conditions, business, economic, and capital market conditions; the ability to manage operating expenses, which may adversely affect the Company's financial condition; the ability to remain competitive as other better financed competitors develop and release competitive products; regulatory uncertainties; access to personnel, employees, and consultants; market conditions and the demand and pricing for products and services; the demand and pricing of cryptocurrencies and NFTs (including digital assets); security threats, including a loss/theft of TerraZero's NFTs and other assets; TerraZero's relationships with its customers and business partners; TerraZero's ability to successfully define, design, and release new products in a timely manner that meet customers' needs; the ability to attract, retain, and motivate qualified personnel; competition in the industry; the impact of technology changes on the products and industry; failure to develop new and innovative products; the ability to successfully maintain and enforce our intellectual property rights and defend third-party claims of infringement of their intellectual property rights; the impact of intellectual property litigation that could materially and adversely affect the business; the ability to manage working capital; and the dependence on key personnel. As a result, TerraZero may not actually achieve its plans, projections, or expectations. In addition, such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the demand for its products, the ability to develop software successfully, that there will be no regulation or law that will prevent the Company from operating its business, anticipated costs, the ability to secure sufficient capital to complete its business plans, the ability to achieve goals, and the price of NFTs (including digital assets). Given these risks, uncertainties, and assumptions, you should not place undue reliance on these forward-looking statements. In addition, TerraZero's past performance may not be a reliable indicator of future performance.
Factors that could cause actual results to differ materially from those in forward-looking statements include failure to obtain regulatory approval, the continued availability of capital and financing, technology failures, failure to obtain any permits required to operate the business, the impact of technology changes on the industry, the impact of COVID-19 or other viruses and diseases on the Company's ability to operate and hire personnel, competition, security threats including stolen NFTs (including digital assets) from TerraZero or its customers, consumer sentiment towards TerraZero's products, services and Metaverse technology generally, failure to develop new and innovative products, litigation, increase in operating costs, increase in labor costs, decrease in the price of cryptocurrencies and NFTs, failure of counterparties to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market, or business conditions. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information. The forward-looking statements contained in this news release are made as of the date of this news release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Additionally, the Company undertakes no obligation to comment on the expectations of or statements made by third parties.
SOURCE TerraZero Technologies Inc.
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