Fire & Flower Continues to Expand in Alberta

EDMONTON, Nov. 21, 2018 /CNW/ - In just over a month since the recreational use of marijuana was legalized in Canada, independent corporate cannabis retailer Fire & Flower has now opened eight fully-stocked shops in Alberta as part of its growing network of retail outlets in Canada. The newest shop, in Stettler, offer even more Albertans the opportunity to discover Fire & Flower's exceptional customer service and education-based, socially responsible retailing experience.

"With this new shop, Fire & Flower is well on its way to becoming the leading corporate cannabis retailer in Canada," said Mike Vioncek, Chief Operating Officer. "We're delighted with how our existing stores have been received by our guests and by the communities in which they are located, and we have every confidence our Stettler shop will enjoy a similar reception."

Vioncek says Fire & Flower is continuing to pursue its aggressive growth strategy, with plans to open shops in every province that allow private cannabis sales. The company supplies expertly curated Health Canada-regulated products in its shops and helps guests understand the products that are available and how to use them to ensure they have an enjoyable and safe experience when they get home. All Fire & Flower shops have a robust security protocol to prohibit purchases by minors, along with extensive community engagement and programs promote responsible use.

You can find Fire & Flower's newest Alberta shop at:

• 6610 50 Avenue, Stettler, AB

The shop is open Monday to Saturday from 10am to 10pm and 11am to 7pm on Sunday and statutory holidays.

Additional Fire & Flower shops in Alberta are in Edmonton, Fort Saskatchewan, St. Albert, Hinton and Sherwood Park, with two more shops in Yorkton and North Battleford, Saskatchewan.

For more information about Fire & Flower, visit our website at fireandflower.com.

About Fire & Flower 

Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The company provides customers with expertly curated product selection and a best-in-class, education-driven customer experience.

Fire & Flower's leadership team combines extensive experience in the legal cannabis industry with deep retail expertise. The company is at the forefront of the new adult-use cannabis industry in Canada.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION 
This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes. Management of the Company believes the expectations reflected in such forward-looking statements are reasonable as of the date hereof but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Various material factors and assumptions are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Those material factors and assumptions are based on information currently available to the Company, including data from publicly available governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of the retail cannabis industry which the Company believes to be reasonable. However, although generally indicative of relative market positions, market shares and performance characteristics, such data is inherently imprecise. While the Company is not aware of any misstatement regarding any industry or government data presented herein, the retail cannabis industry involves risks and uncertainties and is subject to change based on various factors. 

Forward-looking statements are not a guarantee of future performance and are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.  

Any forward-looking statements are made as of the date hereof and, except as required by law, the Company assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

SOURCE Fire & Flower Inc.

Media Relations Contact: Nathan Mison, Vice President, Government and Stakeholder Relations, [email protected], 780-951-1106