Fire & Flower Opens Additional Shops in Alberta

EDMONTON, Nov. 7, 2018 /CNW/ - Independent corporate cannabis retailer Fire & Flower has added two more, fully-stocked shops to its growing network of retail outlets in Canada, bringing to seven the number of shops it has opened since the recreational use of cannabis was legalized in Canada in October. The two shops – located in Hinton and Sherwood Park, Alberta – join those already open in Edmonton, Fort Saskatchewan and St. Albert, as well as Fire & Flower's two shops in Yorkton and North Battleford, Saskatchewan.

"These shops are part of our plan to become the leading corporate cannabis retailer in Canada, with shops in all provinces that allow private cannabis sales," said Mike Vioncek, Chief Operating Officer, Fire & Flower. "The response to the shops we have already opened has been terrific, and we can hardly wait to bring our exceptional customer service to even more people across the country in the weeks and months ahead."

Fire & Flower shops supply expertly curated Health Canada-regulated products through an education-based, socially responsible retailing experience and are staffed by highly-trained cannistas who help guests understand the products available and provide advice to ensure guests have an enjoyable and safe experience once they get home. The company's robust security protocol also ensures the highest standards of safety for the communities in which its shops operate, including a two-step age verification process to prohibit purchases by minors, extensive community engagement and programs to promote responsible use.

You can find the newest Fire & Flower shops in Alberta at these locations:

• 263 Gregg Ave, Hinton, Alberta
• #380 220 Lakeland Drive, Sherwood Park, Alberta

The shops are open Monday to Saturday from 10am to 10pm and 11am to 7pm on Sunday and statutory holidays. For more information about Fire & Flower, visit our website at fireandflower.com.

About Fire & Flower 

Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The company provides customers with expertly curated product selection and a best-in-class, education-driven customer experience.

Fire & Flower's leadership team combines extensive experience in the legal cannabis industry with deep retail expertise. The company is at the forefront of the new adult-use cannabis industry in Canada.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION 
This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes. Management of the Company believes the expectations reflected in such forward-looking statements are reasonable as of the date hereof but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Various material factors and assumptions are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Those material factors and assumptions are based on information currently available to the Company, including data from publicly available governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of the retail cannabis industry which the Company believes to be reasonable. However, although generally indicative of relative market positions, market shares and performance characteristics, such data is inherently imprecise. While the Company is not aware of any misstatement regarding any industry or government data presented herein, the retail cannabis industry involves risks and uncertainties and is subject to change based on various factors. 

Forward-looking statements are not a guarantee of future performance and are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.  

Any forward-looking statements are made as of the date hereof and, except as required by law, the Company assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

SOURCE Fire & Flower Inc.

Media Relations Contact: Nathan Mison, Vice President, Government and Stakeholder Relations, [email protected], 780-951-1106