Fire & Flower Opens Branded Store in Kingston - Second Ontario Location

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KINGSTON, ON, April 5, 2019 /CNW/ - Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSXV: FAF), today announced the opening of Brock Street Cannabis Co., the second Fire & Flower branded store in Ontario on April 5, 2019 at 10:00 am local time. Brock Street Cannabis Co. is located at 75 Brock Street, Kingston, Ontario.

The Kingston store will be the eleventh Fire & Flower branded store opened in Canada since the legalization of adult-use cannabis in Canada. It joins stores already opened and operating in Alberta, Saskatchewan and Ottawa, Ontario.

"The opening of the second Fire & Flower branded store in Ontario is another step towards bringing Fire & Flower's best-in-class retail experience to customers across Canada and is an important step in executing on our aggressive growth plan as one of Canada's leading adult-use cannabis retailers," shared Mike Vioncek, Chief Operating Officer of Fire & Flower. "We welcome both those who have consumed cannabis for many years and new consumers who are curious to learn more about this diverse product."

Fire & Flower shops supply consumers with Health Canada-regulated cannabis products and are staffed by highly-trained Cannistas who help guests understand the available products to ensure a safe and enjoyable cannabis experience. The Company's operating procedures and security protocols are designed to prevent access by minors and focus on being responsible members of the communities in which the Company operates.

The Kingston store agreement was previously announced by Fire & Flower on February 19, 2019 with Ontario license holder, Brandon Long.

"The Fire & Flower team are truly experts in the emerging area of retail cannabis," shared Brandon Long. "Their professionalism and strong understanding of retail operations has been instrumental in the opening of the Kingston store."

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HiFyre digital platform connects consumers with cannabis products. The Company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licenced cannabis retailer in the provinces of Alberta and Saskatchewan and is a consultant and licensor to Fire & Flower-branded retail locations in province of Ontario.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ( "forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company.  Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements.  Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

The Company assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.

Nathan Mison, Vice President, Government and Stakeholder Relations, [email protected], 780-953-1106