Firm Capital Asset Management Corp. responds to press release from The Becker Milk Company Limited

TORONTO, Aug. 9, 2013 /CNW/ - Firm Capital Asset Management Corp. and its related entities ("Firm Capital") is pleased to see the announcement from The Becker Milk Company Limited ("Beckers" or the "Company") that it has retained PriceWaterhouseCoopers Real Estate Inc. to explore the possible sale of the Company. Firm Capital is a Class B shareholder of Beckers. For the past several months, Firm Capital has made several proposals to acquire the Company or its assets and has encouraged the board of directors of Becker's to pursue a value maximization process; however the Becker's board of directors was not willing to engage in any meaningful discussions. These proposals represented full and fair value for Becker's assets and a significant premium to Becker's recent share price trading levels. Becker's has no growth prospects and has not grown beyond its existing portfolio of assets for many years and the sale of Becker's is a logical outcome that will result in value being maximized for all of Becker's shareholders.

Firm Capital is encouraged that the Becker's board of directors appears now to be open to pursuing a transaction that is clearly in the best interests of all Becker's shareholders as the cost of remaining public as a small non-growth company is not in the interests of shareholders.

ABOUT FIRM CAPITAL ASSET MANAGEMENT CORP.
Firm Capital Asset Management Corp. ("Firm Capital and or related entities") is a real estate private equity investment firm and alternative investment manager based in Toronto, Canada. Since 1988, Firm Capital has established an exceptional track record of successfully deploying proprietary and managed capital opportunistically between debt and equity investments in the Canadian real estate private and public markets. Amongst the managed lending entities, Firm Capital Mortgage Investment Corporation (TSX : FC) is a TSX-listed leading non-bank lender providing innovative Construction, Bridge, Equity, and Conventional Real Estate Financing to builders, developers, and real estate investors. In addition, Firm Capital Property Trust (TSXV : FCD.UN) is a TSXV-listed real estate investment trust focused on co-owning a diversified property portfolio of multi-residential, flex industrial, net lease convenience retail, and core service provider professional real estate in partnership with management and industry leaders. Firm Capital focuses on a simple culture and goal; to be a client-driven organization, with impeccable integrity, focused on preservation of capital through disciplined tactical investing, at the same time building long term relationships.

FORWARD LOOKING INFORMATION
This press release may contain forward-looking statements. In some cases, forward-looking statements can be identified by the use of words such as "may", "will", "should", "expect", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue", and by discussions of strategies that involve risks and uncertainties. The forward-looking statements are based on certain key expectations and assumptions made by Firm Capital. By their nature, forward-looking statements involve numerous assumptions, inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and various future events will not occur. Although management of Firm Capital believes that the expectations reflected in the forward-looking statements are reasonable, there can be no assurance that future results, levels of activity, performance or achievements will occur as anticipated. Neither Firm Capital nor any other person assumes responsibility for the accuracy and completeness of any forward-looking statements, and no one has any obligation to update or revise any forward-looking statement, whether as a result of new information, future events or such other factors which affect this information, except as required by law.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, which may be made only by means of a prospectus, nor shall there be any sale of the Units in any state, province or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under securities laws of any such state, province or other jurisdiction. Firm Capital has not, and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered, sold or delivered in the United States absent registration or an application for exemption from the registration requirements of U.S. securities laws.

SOURCE: Firm Capital Corporation

Eli Dadouch
President & Chief Executive Officer
[phone]

Sandy Poklar
COO; Managing Director, Capital Markets & Strategic Developments
[phone]