First Choice Haircutters to donate a portion of proceeds from each haircut to Children's Wish

PICKERING, ON, May 3, 2013 /CNW/ - The Children's Wish Foundation of Canada is pleased to announce a new partnership with First Choice Haircutters.  To launch the partnership, First Choice Haircutters will donate 50¢ from every haircut between May 6^th and May 12^th at participating locations across Canada.

"We are very pleased to welcome First Choice Haircutters to the Children's Wish family and we are very grateful for their generous commitment," commented Chris Kotsopoulos, CEO of Children's Wish.

First Choice Haircutters has chosen to support Children's Wish this year in recognition of the Foundation's commitment to Canadian children and families.

"We are very proud to align ourselves with an organization that has such a vital impact on the lives of children with life-threatening illnesses," said Athena Kalkanis, Brand Director at First Choice Haircutters. "We are very happy to help provide the once-in-a-lifetime wish experience to deserving children and their families."

This initiative is expected to raise a considerable donation for The Children's Wish Foundation of Canada.

The Children's Wish Foundation of Canada

Each year, thousands of Canadian children between the ages of three and 17 are diagnosed with a life threatening illness.  Since 1984, The Children's Wish Foundation of Canada has worked tirelessly to grant exceptional wishes to over 19,000 children and their families.

This year, the Foundation expects to grant over 1,000 new wishes and is proud to have never refused a wish to an eligible child, and with the help of volunteers and generous donors, is able to grant nearly three wishes every day.  Each wish is an individual adventure, carefully structured to meet the needs of a particular child and family. The Foundation is a national charity with chapters in every province and territory. Visit www.childrenswish.ca for more information.

First Choice Haircutters

First Choice Haircutters offers professional hair care for value-conscious families in a bright, friendly environment, in neighbourhoods and open-air centres.

Regis Corporation

Regis Corporation (NYSE:RGS) is the beauty industry's global leader in beauty salons and cosmetology education. As of December 31, 2012 the Company owned, franchised or held ownership interests in approximately 10,000 worldwide locations. Regis' corporate and franchised locations operate under concepts such as Supercuts, Sassoon Salon, Regis Salons, MasterCuts, SmartStyle, Cost Cutters and Cool Cuts 4 Kids. In addition, Regis maintains ownership interests in Empire Education Group and the MY Style concepts in Japan. For additional information about the company, including a reconciliation of certain non-GAAP financial information and certain supplemental financial information, please visit the Investor Information section of the corporate website at www.regiscorp.com.

SOURCE: The Children's Wish Foundation of Canada

Paul St-Germain 
Director, Communications,
The Children's Wish Foundation of Canada
Phone: [phone]
Toll-Free: 1-800-700-4437
Email: [email protected]