First Samsung Store to Open in Canada

New Standalone Store to Showcase the Samsung Ecosystem

MISSISSAUGA, ON, May 17, 2012 /CNW/ - Samsung Electronics Canada today announced that construction has commenced on the first Samsung branded store in Burnaby, B.C.  Located in the Metropolis at Metrotown, the Samsung store is designed to help Canadians pursue their passions with an exciting new way to experience and interact with Samsung's line up of mobile, personal computing, and consumer electronics products, in a standalone retail location.

"Samsung is excited to bring a new level of retail experience to Canadians," said James Politeski, President of Samsung Electronics Canada. "Our vision is to provide an immersive space where consumers can interact with our products in totally new ways and enjoy unprecedented service levels."

With unique design elements and a broad product offering, the Samsung store will provide Canadian consumers with a premium retail experience. The store will showcase Samsung's technology leadership and enable consumers to experience firsthand the power of sharing content across multiple products.

"The launch of our Burnaby location is part of a larger retail strategy designed to offer Canadians an extraordinary environment to interact with the Samsung products they're most passionate about," added Politeski.

Samsung's dedication to industry leading customer service and in-store education will be led by fully trained Samsung experts utilizing the in-store education area, Smart Table technology and a tablet-based point-of-sale system. The stores will also feature accessories to complement the product offering.

The Samsung store is slated to open Summer 2012.

For more information about Samsung, please visit www.samsung.com

About Samsung Electronics Canada
Samsung Electronics Canada delivers unrivalled consumer experiences. Samsung enables Canadians to pursue their passions by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung's global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named as one of Fast Company's "50 Most Innovative Companies of 2011."

Caitilin Doherty 
North Strategic for Samsung Canada
416-371-3762
[email protected]