Fisher-Price Kicks Off its 90th Anniversary by Getting Canadians Laughing

Fisher-Price inspires Canadians of all ages to #LaughItForward with the
Fisher-Price Funnies contest

TORONTO, July 10, 2020 /CNW/ - With research finding that the average 40-year-old laughs only three times a day, while the average four-year-old laughs 300 times per day¹, Fisher-Price wants to encourage Canadians, no matter what age, to let loose, be silly and help spread the joy of laughter. In celebration of its 90^th Anniversary, Fisher-Price is encouraging Canadian families to embody its "Let's Be Kids" motto and share their funniest moments through the Fisher-Price Funnies contest.

For 90 years Fisher-Price has created toys that spark imagination through play and to celebrate, Fisher-Price is asking Canadians to #LaughItForward by sharing their funniest moments while playing with their kids. From July 10- July 31, families can submit their Fisher-Price Funnies videos or photos to Contest.FisherPriceFunnies.ca for the chance to be one of three winners of a Fisher-Price Ultimate Prize Pack stoked full of toys to keep the fun going.

"For the past 90 years, Fisher-Price has brought joy to generations of families with toys that spark the fun and unique nature of every child," says Samira Abubakar, Brand Marketing Manager, Fisher-Price. "We're excited to launch the Fisher-Price Funnies contest that celebrates imagination and creativity through play, and we are looking forward to sharing the fun moments families have together through this initiative."

Laughter and play have a significant role in our childhood by nurturing creativity and learning through fun activities. However, as people grow up, they often forget the importance of making time to play and feel like kids again². Play is one of the easiest ways to spark laughter, and most adults admit that laughing makes them feel like a kid again³.

The Fisher-Price Funnies contest  is part of the Let's Be Kids campaign that celebrates seeing the world as kids see it, with optimism and humor and extending an open invitation to grown-ups to grow-down and rediscover the joy of playtime.

For more information on contest details and how you can get involved in the fun, please visit Contest.FisherPriceFunnies.ca 

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¹ You're Not Laughing Enough and that's no Joke, Psychology Today: Accessed April 7, 2020 - https://www.psychologytoday.com/us/blog/the-possibility-paradigm/201106/youre-not-laughing-enough-and-thats-no-joke 

² 11 Things That Will Make you Feel Like a Kid Again, Huffington Post: Accessed April 7, 2020 - https://www.huffingtonpost.ca/entry/11-things-that-will-make-you-feel-like-a-kid-again_n_564629f1e4b060377348dc8d?ri18n=true

³ 40 ideas to experience childlike playfulness as adults, Laughter Online University, Accessed April 7, 2020 https://www.laughteronlineuniversity.com/40-ideas-to-experience-childlike-playfulness-as-adults/  

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential

SOURCE Mattel Canada, Inc.

Media Contacts: Shaday Livingston, GCI Canada, [email protected], 416-319-2118