Flow to Launch First Organic Flavoured Alkaline Spring Water
Premium Alkaline Water Brand Introduces First of Several New Naturally Flavoured Spring Water Beverages Across North America
TORONTO, Nov. 13, 2017 /CNW/ - Flow Water Inc., the naturally alkaline spring water brand, is launching the first flavoured premium alkaline water to the market this December. The brand is excited to expand their artisanal spring water product offering with 100 percent natural organic flavour options for consumers looking for optimal hydration, health, and amazing taste. Flow will be launching two distinct and refreshing flavour options: cucumber + mint and lemon + ginger.
"We are thrilled to offer our customers the first naturally alkaline organic flavoured waters," says Nicholas Reichenbach, Founder and CEO of Flow. "These innovative, zero calorie and zero sugar beverages, deliver all of the core functionality of Flow artesian spring water with refreshing organic flavours, providing a variety of healthful new beverage options."
With the water category steadily growing and 53% of consumers looking for premium water products1, full of minerals, Flow's new offerings will innovate the market by merging the increasing popularity of alkaline water and flavours into a fresh new beverage, all in an eco-friendly package.
"What makes these products so unique is the combination of Flow's naturally alkaline, electrolyte-rich water infused with organic flavours," says Matthew Jimenez, newly appointed board advisor leading new product development at Flow. "Our goal was to create sophisticated flavour combinations of fine fruits, plants, and herbs that complement the great taste and performance of Flow, without compromising the purity of our water, for a smooth and well-balanced drinking experience."
A Certified B Corporation, Flow's naturally alkaline spring water is of the highest quality in the world. Since its beginning, the family-owned company has focused on providing a premium and healthy hydration option to the market. High in Calcium, Magnesium and Potassium with a natural pH of 8.1, Flow's water comes straight from the source and is packaged in a 100 percent recyclable and 70 percent renewable Tetra Pak container with a sugarcane-derived plastic lid. Consumers are growing more aware of their impact on the environment and are attracted to Flow water's dedication to create products that leave a minimal mark on the environment.
Flow's organic flavoured water will be available December 2017, with pre-ordering available online. It will be sold nationally on Amazon as well as in retail locations across North America including Central Market, Safeway and Whole Foods, Metro and Loblaws in Canada in the new year.
Flow is available in 500 mL ($1.99) and 1 L ($2.99) varieties, as well as in multipacks of 6x500 mL ($7.49) and 6x1 L ($14.99). For more information and retail listings, visit flowwater.com. You can also find Flow on social media; @FlowWater on Instagram and Twitter and Facebook.com/FlowH2O.
Interviews available upon request and hi-res photography HERE.
About Flow
Flow is a brand on the forefront of the sustainable water movement, providing naturally alkaline Canadian spring water while maintaining responsible business practices including sustainability and social good. The B-Corp Certified brand wounded in 2015 by entrepreneur Nicholas Reichenbach. Flow is mindfully sourced from the founder's family-owned artesian spring in South Bruce County, Ontario; a natural source virtually untouched by man or machine. Flow is uniquely packaged in a Tetra Pak® paper carton made from 70 percent renewable resources. Due to its unique origins, Flow's water is filled with naturally occurring electrolytes, essential minerals, and an alkaline pH of 8.1. Welcome to water as it was meant to be. Pure. Authentic. Never plastic. Flow is available in over 5,000 retailers across Canada including Whole Foods, Loblaws, Sobeys, Metro and Farm Boy as well as over 2000 locations across the US including Whole Foods, Safeway, Bristol Farms, Earth Fare, Central Market, Jewel Osco, Gelson's, and Kowalski's. For more information, visit www.flowwater.com; find @FlowWater on Instagram and Twitter and on Facebook.com/FlowH20.
SOURCE Flow Water Inc.
Press Contact: Nathan Marchio, Account Executive, NKPR, [email protected], 416.365.3630 ext. 243
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