Focus Haiti: CTV Directs Friday Programming To Crisis

- CTV's multi-platform programming strategy helps raise awareness and donations for Haiti -

TORONTO , Jan. 21 /CNW/ - CTV announced today a multi-platform programming effort tomorrow focusing on the crisis in Haiti . Beginning Friday, January 22 at 6 a.m. ET with CANADA AM, CTV will feature a day of programming focused on the subject, raising awareness and directing viewers to tomorrow evening's back-to-back fundraising telethons. The multi-platform approach will bring viewers more than 20 hours of programming devoted to Haiti , ending with a special, heart-wrenching edition of W5 entitled HAITI'S ARMAGEDDON, airing Saturday, Jan. 23 at 7 p.m. ET . Viewers are encouraged to visit www.CTV.ca/helphaiti to find out the various ways they can assist in the recovery effort.

To see the complete announcement, go to http://ctvmedia.ca/ctv/releases/release.asp?id=12118&yyyy=2010.

For further information: Emily Young Lee, CTV, [phone] or [email protected]; Jim Quan, CTV, [phone], or [email protected]