Fondation Tirelire Opens its Piggy Bank for L'Itinéraire - Pork Producers
Fight Food Insecurity
A dozen producers paired up with L'Itinéraire magazine's paper carriers and walked the streets of downtown Montréal. For a few hours, producers got a glimpse of the paper carriers' reality. Upon returning to Café l'Itinéraire, producers shared a meal of pork stew with the homeless thanks to Fondation Tirelire.
"I think that the pork producers who came to town today to sell the paper and share a meal are aware of the difficulties of street life despite living in the country," comments
Mr Jean-Paul Roulin, President of Fondation Tirelire added, "Our experience today was very enlightening. Fondation Tirelire is proud to be associated with this cause on our fifth anniversary. Pork producers sincerely want to make a difference and to help end food insecurity by taking concrete measures like we did today."
"Groupe L'Itinéraire gives out 30,000 meals every year to Montréal's homeless and to those in need at our café thanks to the financial support of organizations like Fondation Tirelire, the Fédération des producteurs de porc du Québec foundation," says Serge Lareault, General Manager of L'Itinéraire. "We are very happy to share this emotional day with Québec's pork producers who understand the significance and the extreme importance of the fight against food insecurity. By giving
Images of the day were also captured by Les productions L'Itinéraire. The report entitled La campagne à la ville, la ville à la campagne illustrates the unlikely meeting between pork producers and the city's homeless and the enlightening exchanges that resulted from that meeting. Les productions L'Itinéraire, a work environment that promotes social reintegration was built on the same principal as L'Itinéraire magazine, targeting, in this case, street youth. Young people on the street face growing difficulties and their numbers are on the rise. Working within Les productions, they can rediscover their self-worth and set new life goals.
About Fondation Tirelire
The Fondation Tirelire was created in 2004. The foundation was started by Québec pork producers interested in helping people affected by hunger. By supporting organizations in the food industry, the Fondation Tirelire seeks to make history by making hunger history. In 2008, the Fondation Tirelire supported about 1,000 organizations distributing over 660,000 lb of ground pork meat which produced over 2 million meals. Since its inception, Fondation Tirelire has distributed over
About L'Itinéraire
For further information: Stéphanie Fortin, Public Affairs Advisor, Fédération des producteurs de porcs du Québec, (450) 679-0540, extension 8542, [email protected]; Source: Alain Thibaudeau, General Manager, Fondation Tirelire, (450) 679-0540, extension 8547, [email protected]
Share this article