Available on the web and as a mobile application, the new digital owner's guide is a "single source" where customers can get information about their product and all its various components.
"RV's have dozens of third-party components," says Charlie Blaesser, Tweddle Group's Product Director. "Each—for example, the TV, refrigerator, air conditioning unit—comes with its own set of manuals."
The new Forest River Owner's Guide aggregates that information for the consumer. "Instead of asking the consumer to start a new search every time they need help with a specific component, they can open the app, and find the help they need, all in one location," says Blaesser.
The digital owner's guide was designed and developed by Tweddle Group and is supported by their enterprise content delivery platform. "Now, Forest River's brand product managers have a platform for managing and distributing model-specific information for their customers," Blaesser says.
PRODUCT INSIGHT
The new owner's guide doesn't just bring value to the consumer. It also provides valuable product insight for Forest River teams. Tweddle Group's platform measures how content is consumed and provides Forest River's product managers with easy-to-interpret data.
"How consumers use the owner's guide provides unique insight into the product," says Blaesser. "We can spot trends with specific RV features or components. Forest River can then disseminate that information throughout their organization, externally to vendors, and even out to the dealer, proactively helping the customer."
Learn more about Tweddle Group at www.tweddle.com
About Tweddle Group
Tweddle Group believes products should be easy to use, and delivers integrated, multi-channel information solutions to support every aspect of the post-sale experience—for product managers, technicians and—most of all—consumers. For more information, visit www.tweddle.com.
Contact:
Paul Arnegard
[email protected]
About Forest River
Operating multiple manufacturing facilities throughout the Midwest and West Coast, Forest River, Inc., is one of America's leading manufacturers of RV's, pontoon boats, cargo trailers and buses.
Contact:
Ryan Wilgus
[email protected]
SOURCE Tweddle Group
Related Links
http://www.tweddle.com
Share this article