Forrester Announces Top Canadian Brands That Deliver High Quality Customer Experience
CAMBRIDGE, Mass., Oct. 23, 2018 /CNW/ -- Forrester today released its list of customer experience (CX) leaders among Canadian brands, according to its Canada 2018 Customer Experience Index (CX Index™) rankings. Forrester's CX Index reveals the brands that are recognized as best-in-class — firms that are in the top 5% of CX quality across industries in their region.
Fairmont Hotels & Resorts is recognized as the number one Canadian brand, with the following companies making the best-in-class list (in alphabetical order): ATB Financial, Chapters/Indigo, Etsy, Hampton Inn & Suites, Home Hardware, Hyatt Hotels & Resorts, Mountain Equipment Co-Op, PetSmart, Sheraton Hotels & Resorts, Teksavvy, The Co-operators, Videotron, and Well.ca.
Based on a survey of more than 70,000 Canadian online adult consumers, Forrester's CX Index measures and ranks nearly 200 Canadian brands across 16 industries to identify how well a brand's customer experience strengthens the loyalty of its customers. The full list of Canadian brand rankings will be released next month and will include insights into the key drivers of CX and which emotions impact customer loyalty.
To learn more about how Forrester's CX Index can help your business, please visit https://forr.com/cxindex or contact us for more information.
About Forrester's CX Index
Forrester's CX Index is the most complete and powerful CX tool in the market today. The CX Index gives businesses a deep and actionable understanding of the quality of their customers' experiences, competitive benchmark data so that business and technology leaders know how they stack up against their peers, and the ability to model the improvements that will have the biggest impact on revenue.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
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