Founder of Northwest Mutual Funds joins Pro-Financial Asset Management

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OAKVILLE, ON, Nov. 2 /CNW/ - Pro-Financial Asset Management, Inc. is excited to announce that two new members have joined its senior executive team. Michael Butler (President and Partner) and Tony Cox (Chief Operating Officer and Chief Financial Officer) have joined the Oakville-based financial management company as it expands its Pro-Index and Pro-Guaranteed Funds divisions.

"We have seen exceptional growth since we launched our company in 2002," said Pro CEO Stuart McKinnon. "As we continue to develop our services, particularly in the Pro-Index and Pro-Guaranteed Funds divisions, we will count on Michael and Tony to provide leadership based on their experience and entrepreneurial spirit. This is an exciting time for Pro and for our clients. We are delighted to bring two respected, progressive executives to our team."

Michael Butler comes to Pro with over 25 years of experience in the financial services industry. At Sun Life's Spectrum United Mutual Funds, his leadership in providing innovative solutions to investors, plus his creative marketing initiatives, contributed to doubling the company's assets in less than two years. Always an entrepreneur, Michael founded Northwest Mutual Funds in 1997. Combining an attractive proposition to investors with astute marketing and timely acquisitions, he was instrumental in building one of Canada's largest fund companies: Northwest & Ethical Investments LP.

Tony Cox is a chartered accountant who spent 17 years with major accounting firms in London (UK), Montreal, and Toronto. His focus on financial services has allowed him to work on IPOs and to launch and build investment fund management companies for groups including Sun Life, National Bank Financial, and Investment Planning Counsel. He has also been actively involved with the Investment Funds Institute of Canada as a committee member and committee chair.

Michael and Tony are profiled in more detail on the attached pages.

"Michael and Tony bring more than just experience to Pro," CEO McKinnon said. "They have each established a strong record for new product development and customer service. As an independent firm, we value customer relations as a key factor in our success. Michael and Tony will continue our tradition of service, ultimately helping our clients invest and grow with us in the years ahead."

Pro-Financial Asset Management Inc. was founded in 2002 in response to the rapidly changing needs of Canadian investors and the industry professionals who service them. The firm has become a leader in delivering the award winning FTSE RAFI methodology to Canadian Investors through its Pro-Index Funds and Pro-Guaranteed Funds divisions. This line-up of segregated and index funds ensures that the benefits of fundamental indexing are available to investors through the entire Canadian distribution channel. Pro-Financial Asset Management is fully committed to becoming Canada's leading investment solutions partner and is one of the fastest growing fund families in Canada.

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For further information:

on Pro or its new senior executive appointments, please contact:
Eric Culjat
Sales + Marketing Assistant
Tel [phone] | Toll-Free 1-877-566-5145 x6917
[email protected]
www.pro-financial.ca