Freckle's Killi App Increases Active User Base, Doubles Earning Potential for Consumers

TORONTO, Aug. 1, 2019 /CNW/ -- Freckle (FRKL-TSXV), the global leader in consumer privacy, announced that its Killi mobile application experienced strong growth in its active user base over Q2 and today launched new features for users to earn more money within the application. With an eye toward aggressive growth of its leading global privacy solution, Killi is releasing the latest version of the application with new tools that will present users with 2x the earning potential. This release will offer users more surveys compared to prior versions, as well as new offers inside the application. These changes are expected to increase the average revenue per user (ARPU) per month for each consumer.

With user growth a top priority for this year, Killi saw strong growth in the second quarter of 2019. Improvements to the user experience, stability and surveys were the key drivers of the following metrics for Killi in Q2:

• Increased active user base of 44%
• Growth in total download base of 38%
• Increase in user retention of 19%
• Increase of consumer lifetime value (LTV) of 22%

"As Killi continues to scale, we expect further enhancements in Q3, which will provide similar improvements across all of these metrics," said Neil Sweeney, founder and CEO of Killi. "We are hyper-focused this year on improving the user experience as the path toward growing our base and delivering new ways for consumers to earn."

The Killi application was launched in May 2018 as a direct answer to the growing concern around consumer data privacy, the misuse of data by the tech giants and a need for companies to access compliant data. With a growing number of states across the U.S. passing consumer data privacy legislation, it is now a nationwide mandate that consumers receive fair compensation for their data and companies partner with data providers that can supply ethical, compliant data. 

Killi's parent, Freckle (FRKL.V), is currently the only public company focused on consumer control of data and privacy.

How Killi Works
Killi is a free consumer application for users to earn money by completing surveys and selling their data directly to companies looking to purchase compliant, high fidelity data. The application is currently available in the United States and Canada with further international expansion planned for the back half of 2019.

Killi also provides a mobile-first consumer panel for brands looking for purchase and visitation insights on their customers. The Killi panel averages response rates above 70%, an unprecedented response rate in the research industry, to deliver an engaged and active base for marketers.

About Freckle
With offices in Toronto and New York, Freckle helps leading brands measure the effectiveness of their advertising by independently matching media spend to in-store visits while remaining media agnostic. Freckle works with the world's most prestigious brands, publishers and investment firms to deliver intelligence and validation of first-party consumer data. Freckle's technology is used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon and AT&T, and is a core component of the top demand-side platforms and data management platforms used around the world.

In addition to its core business, Freckle developed a mobile application called "Killi" that allows consumers to take control of their digital identity back from those who have been using it without their consent. With Killi, consumers can opt in and select specific pieces of personal information that they would like to share with brands in exchange for compensation. Freckle's multi-channel offline attribution platform is now powered by the People of Killi, making it the most compliant, highest fidelity data source in the industry. Download Killi now (Android, iPhone).

For more information, please visit freckleiot.com

DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain statements in this press release are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements, including: the receipt of all necessary regulatory approvals, capital expenditures and other costs, and financing and additional capital requirements. These statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe" or "continue", or the negative thereof or similar variations. Forward-looking statements in this news release include, amongst other things, statements regarding the growth and success of Freckle & Killi. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. The Corporation assumed no obligation to update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws. The forward-looking statements in this news release speak only as of the date of this release and Freckle undertakes no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Freckle Ltd.

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