Free VIDEO B-ROLL AVAILABLE VIA CNW - The Princess Margaret Cancer Foundation encourages Canadians to "Buzz Off" with new #NoHairSelfie campaign

TORONTO, Jan. 12, 2015 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  The Princess Margaret Cancer Foundation launches the #NoHairSelfie campaign, a new digital fundraising effort showing support for the thousands of Canadians undergoing cancer treatment.  #NoHairSelfie encourages people to shave their heads – actually or virtually (with the #nohairselfie app) -- on World Cancer Day, February 4, 2015. According to The Princess Margaret Cancer Foundation, more than 40% of all Canadians will be diagnosed with cancer in their lifetime, and 1 in 4 is expected to die from the disease.

Top fundraising shavers will undergo the razor at the "Celebrity Buzz-Off" taking place at the Steam Whistle Brewery, February 4, 2015 at 5 p.m. in Toronto.  To sign-up as a hair-ticipant or to sponsor someone, go to www.nohairselfie.com.

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TIME OF POSTING:                 5:59 a.m. EST
DATE OF POSTING:                January 12, 2015

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SOURCE Princess Margaret Cancer Foundation

Video with caption: "B:roll: THE PRINCESS MARGARET CANCER FOUNDATION ENCOURAGES CANADIANS TO “BUZZ OFF” WITH NEW #NOHAIRSELFIE CAMPAIGN". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150112_C4732_VIDEO_EN_10104.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20150112_C4732_VIDEO_EN_10104.jpg&order=1&jdd=20150112&cnum=C4732

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