Free Video B-Roll available via CNW - Water Safety: Tool designed to prevent child drownings

TORONTO, June 30, 2014 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  To help prevent child drowning deaths this summer, the Lifesaving Society has developed the ON GUARD card, a plastic card worn on a lanyard around the neck, which provides very specific tips to help parents and caregivers supervise around water as effectively as possible. Those who wear the card must commit 100% of their attention to their role as supervisor and find another adult to relieve them if they need to turn their attention away for any reason. The card removes any doubt about who is responsible for minding the children, with a goal of reducing accidents or death by drowning. B-Roll includes footage of Barbara Byers, Public Education Director for the Lifesaving Society discussing water safety and children and parents using the card at a backyard pool.

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WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=811

DATE OF POSTING:  Available now

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access.

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Video with caption: "Video: B-Roll: Lifesaving Society introduces new tool to help parents and caregivers save lives this summer". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140630_C9220_VIDEO_EN_41802.mp4&posterurl=http://photos.newswire.ca/images/20140630_C9220_PHOTO_EN_41802.jpg&clientName=Lifesaving%20Society&caption=Video%3A%20B%2DRoll%3A%20Lifesaving%20Society%20introduces%20new%20tool%20to%20help%20parents%20and%20caregivers%20save%20lives%20this%20summer&title=LIFESAVING%20SOCIETY%20%2D%20Free%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Water%20Safety%3A%20Tool%20designed%20to%20prevent%20child%20drownings&headline=Free%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Water%20Safety%3A%20Tool%20designed%20to%20prevent%20child%20drownings

SOURCE: Lifesaving Society

CNW VIDEO SERVICES, TORONTO [phone]