Frito Lay celebrates Christine Sinclair's legacy across Canada
VANCOUVER, BC, Dec. 1, 2023 /CNW/ - In a groundbreaking initiative aimed at celebrating the remarkable achievements of Canada Soccer Women's National Team legend Christine Sinclair, Frito Lay Canada is paying homage to Christine's career by encouraging and inspiring young girls across Canada to continue her legacy. The campaign is part of Frito Lay Canada's "PLAY LOUD" multi-year commitment, which uses the bold, joyful energy of Frito Lay Canada's iconic brands to amplify and celebrate Canada's world-class female athletes.
The campaign kicked off during Sinclair's first game since announcing her retirement, just days following the news. In a moving tribute highlighting Sinclair's trailblazing career, Frito Lay launched an inspiring anthem video thanking the soccer star for her unwavering commitment to sports in Canada, showcasing the incredible impact Christine has had on fans across the country.
As Canada gathers to watch Sinclair's final games, fans will see the true impact of Christine's career unfold nationwide. In recognition of Christine's all-time international goalscoring record of 190 goals, Frito Lay Canada asked 190 young female players from coast to coast to share their own 190 future goals. These goals will be showcased in 190 unique ads strategically placed across the country, creating a powerful visual representation of the impact and potential of young female athletes.
"I'm overwhelmed with gratitude seeing hundreds of girls send in their future goals inspired by me," said Christine Sinclair, Captain of Canada Soccer's Women's National Team. "I've always said that when I play, I play for more than just myself – I play for my team and my country. Seeing the number of young girls across Canada that I've inspired has reminded me of how important it is to have role models that empower us to dream big."
This campaign launch aligns with Frito Lay Canada's broader mission to champion equality and promote positive change in Canadian sports.
"This PLAY LOUD initiative goes beyond celebration – it's a commitment to empower the next generation of women in sport," said Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada. "We recognize the profound impact that female athletes like Christine can have on inspiring young girls to dream big and achieve greatness. Our hope is to create a ripple effect, fostering a future where every girl can thrive."
As part of PLAY LOUD, Frito Lay Canada is continuing its partnership with the Women’s Sports Foundation®, a nonprofit dedicated to expanding access and opportunities for girls and women in sport so they can play, compete and lead without barriers. As part of this partnership, Frito Lay Canada is helping the Women’s Sports Foundation expand its capabilities and offerings in Canada to inspire more girls and women through the transformative power of sport.
PepsiCo Foods Canada is comprised of the Frito Lay Canada and Quaker Canada businesses. The company employs over 6,000 Canadians with seven manufacturing plants and sales and distribution facilities from coast to coast. Frito Lay Canada is the country's largest snack food manufacturer and the company's brands include Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The Quaker brand portfolio includes a wide range of wholesome cereals, oatmeal, rice and corn snacks and snack bars, and features other prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest Crunch and Crispy Minis. For more information, please visit www.pepsico.ca.
Frito Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito Lay snacks include Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® popped-corn snack, SunChips® multigrain snacks and Fritos® corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito Lay at the corporate website, www.fritolay.ca, on X (@fritolay), on Instagram (@fritolay) and on Facebook (Frito Lay).
The Women's Sports Foundation exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate and a catalyst. Founded by Billie Jean King in 1974, we strengthen and expand participation and leadership opportunities through research, advocacy, community programming and a wide variety of collaborative partnerships. The Women's Sports Foundation has positively shaped the lives of millions of youth, high school and collegiate student-athletes, elite athletes and coaches. We're building a future where every girl and woman can #KeepPlaying and unlock the lifelong benefits of sport participation. All girls. All women. All sports® To learn more about the Women's Sports Foundation, please visit www.WomensSportsFoundation.org.
SOURCE PepsiCo Foods Canada
For media inquiries, please contact: Stefanie Cimini, [email protected],647-654-9622
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