Frugalistas Emerge Ahead of the Credit Crunch this Holiday Season with
Montagne Jeunesse Face Masques

RICHMOND HILL , ON, Dec. 16 /CNW/ - Despite recent retail fears and negative headlines, it is the more affordable beauty products and brands that are bucking the trend as sales remain strong. A State of the Industry Report on Beauty and Personal Care Products shows internationally that Skin Care, the largest category in 2009, grew +3 percent, while premium beauty products sales declined by 1 percent in the same year*.

One such company, Montagne Jeunesse, bears witness to emergence of "The Frugalista" - a consumer composite of beauty afficionados searching for quality products at affordable prices.

Keith Rockhill, Sales & Marketing Director for Montagne Jeunesse explains, 'Consumers are watching their pennies but still want some of life's little luxuries.  They don't want the guilt of spending on high cost items which is what makes Montagne Jeunesse products very appealing. Our masques give consumers a moment of self indulgence with a beauty product that has the highest quality natural ingredients with little impact on their wallets.'

With the current trend of consumers cutting back on high priced luxuries, Montagne Jeunesse has found themselves in an envious position of still being able to make headway in the credit crunch. The leading single sachet masque company with more than 30 masques available across Canada, Montagne Jeunesse offers Canadians an extensive range of pampering treats for face, feet and hair.

Nourish your skin and soul… Naturally

As one of Europe's leading natural beauty companies, Montagne Jeunesse believes in using naturally clean, naturally pure ingredients and uses real crushed fruit juices, flower and plant extracts in its products so you can treat your skin to the finest ingredients with confidence. 

In keeping with the company ethos to "Embracing Life on Earth" is its attitude to animal cruelty. Montagne Jeunesse is a founding member of the Cosmetics Industry Coalition for Animal Welfare (CICAW) and will not use any raw materials tested on animals. All the products are BUAV (British Union for the Abolition of Vivisection); completely vegetarian and approved by 'The Vegetarian Society' as well as the 'Choose Cruelty Free' international organisations dedicated to the promotion of cruelty free living.

The Montagne Jeunesse vibrant range of face masques offer the same product quality and beauty benefits consumers look for in prestige products but at a fraction of the price.  These pocket-sized 'pick-up' purchases continue to encourage even the most strained pocket book, and add value to consumer's baskets. And at the low retail price of $1.99(SRP), these little sachets can make a huge difference.

Conveniently packaged in sachets, Montagne Jeunesse has more than 30 fun pampering Me-Time Treats, available in Canada at Walmart, Zellers, PharmaPlus, Rexall, Jean Coutu, London Drugs, Lawtons, Paragon and select independent chains across the country - or go to https://www.farleyco.ca/#/category.html?code=Br_Mj_fa Go to www.montagnejeunesse.com for further information.

Farleyco Marketing is the distributor of Montagne Jeunesse in Canada.  As a marketer of niche beauty and health products in the Canadian landscape, Farleyco represents many brand names, and is committed to offering Canadians best selection in their shopping experience.

*Euromonitor International, Beauty and Personal Care: State of the Industry 2010.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information:

To receive a sample of Montagne Jeunesse, images or further information, please contact:

Lorry Du, Public Relations Manager
Farleyco Marketing
905-709-2650 ext.262
[email protected]
www.farleyco.ca