Fruits & Passion Selects Mood Media for In-Store Background Music

TORONTO, Nov. 9 /CNW/ - Mood Media Corporation's Trusonic, Inc. (TSX:MM / LSE AIM:MM) a leading provider of Internet-delivered music and messaging services for retail stores today announced that Fruits & Passion, a leading body care retailer with over 170 boutique locations across 4 continents and over 2000 points of distribution has chosen Trusonic for all their in-store music needs. 

Reflecting Fruits & Passion's standards of providing exceptional and high-quality products on a global basis, Trusonic has customized the in-store music drawing on its music programming teams in both Europe and North America to provide playlists relevant to all of Fruits & Passion' s locations. The environmentally friendly nature of Trusonic's energy efficient media player is also consistent with Fruits & Passion's commitment of minimizing its footprint across its product line. 

"Trusonic's ability to program local language specific music, coupled with their platform's ease of use, various functionalities, and value, set them far apart from other background music service providers," said Brigitte Roy, Vice President Marketing for Fruits & Passion. "We're pleased to be deploying Trusonic's leading edge music delivery system to our global locations."  

"With this partnership Mood continues to demonstrate its ability to deploy global in-store media solutions for International retailers with a compelling value proposition," said Lorne Abony, Chief Executive Officer of Mood Media Corporation. 

About Trusonic

Trusonic, a wholly owned subsidiary of Mood Media Corporation, is a leading provider of Internet-delivered business audio services. Trusonic provides custom music and messaging to retail, hospitality and general business environments. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic offers its clients a virtually unlimited array of music programming options through its vast library of Major Label and Directly Licensed Artist music. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information contact Mark Elfenbein at [email protected] or visit: www.trusonic.com.

About Mood Media Corporation
Mood Media is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia. The Directors believe that Mood Media's services can have a direct impact on consumer purchasing decisions, which makes in-store media an effective marketing tool. The Directors believe that in-store media services can enhance branding in real-time and influence shopper decisions by improving the shopping experience for consumers. The in-store media business generates revenue via sales of its multi-sensory services to businesses; the retail point-of-purchase sells specialty compilations through its retail clients. Mood Media has also compiled an extensive rights-included music library with over 1.8 million tracks. Mood Media operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations. For further information about Mood Media, please visit www.moodmedia.com.

About Fruits & Passion

It starts with us drawing inspiration from nature. Using genuine plant extracts and active ingredients—and always being mindful of the environment, of course—we continually strive to create innovative, effective new products. In our R&D labs, teams develop fresh, unexpected fragrances and soothing, natural formulas to delight your senses. Then, in our extensive network of boutiques, dedicated sales associates eagerly introduce you to a world of little indulgences designed to enrich everyday life. Why? Because it's all about pleasure—and we never stop taking pleasure in being able to bring it to you. 

For further information:

Press Contacts: 

Lorne Abony
Mood Media Corporation
[phone] 

Mark Elfenbein
Mood Media Corporation
[phone]  

NOTE TO EDITORS: For additional information visit Trusonic's PR website (www.trusonic.com/prnews/)