FUSE Create Launches "The Holiday Sweater: Climate Change Collection" to Highlight the Impacts of a Warming Planet in support of the David Suzuki Foundation

TORONTO, Dec. 12, 2024 /CNW/ - This holiday season, independent agency FUSE Create is putting a new spin on a beloved holiday tradition to shine a light on climate change, by reimagining the classic holiday sweater; introducing "The Holiday Sweater: Climate Change Collection."

Independent agency FUSE Create is putting a new spin on a beloved holiday tradition to shine a light on climate change.

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FUSE Create is putting a new spin on a beloved holiday tradition to shine a light on climate change; introducing “The Holiday Sweater: Climate Change Collection.” (CNW Group/FUSE Create)

As temperatures around the globe continue to rise due to climate change, the classic holiday sweater may be a thing of the past. This project reimagines what our holiday 'sweaters' will look like in 40 years if we don't do something about it. With this holiday project, FUSE Create aims to not only raise awareness of the impact the climate crisis but also raise funds for the David Suzuki Foundation, one of Canada's largest and most trusted environmental charities.

The agency produced two original pieces for the "Climate Change Collection": a one-piece swimsuit and a pair of swim trunks, each crafted from vintage holiday sweaters. By repurposing existing materials, FUSE ensures a lower carbon footprint for the project, creating a conversation starter that combines a seasonal tradition with climate-conscious design. The pieces were created by local designer Sarah Mathieson.  

To invite the community to be part of the conversation, FUSE Create will display the pieces in their storefront window at their office at 45 Ossington Avenue. Passersby can view the display and donate directly to the cause by scanning a QR code featured in the window.

"Our collection invites people to think about how a holiday tradition might disappear, in a way that's sustainable and forward-thinking," said Linda Carte, Creative Director at FUSE Create. "It's an unexpected yet impactful way to raise awareness and contribute to the cause, while reminding us that holiday traditions, just like our climate, need our attention and care."

For more information, visit climatechangecollection.ca and follow FUSE on Instagram.

SOURCE FUSE Create

For interview requests with FUSE Create, please message Vanessa Francone ([email protected]).