Future Shop hosting national Midnight Madness launches for World of Warcraft:
Cataclysm

'Epic' launch parties in Vancouver, Edmonton and Toronto celebrating release of PC/Mac game

BURNABY, BC, Dec. 1 /CNW/ - Future Shop, Canada's largest retailer and etailer of consumer electronics, is celebrating the release of World of Warcraft: Cataclysm by hosting Midnight Madness launch events at store locations across the country. In addition to purchasing the game early, anxious customers attending the events can score a variety of World of Warcraft memorabilia at each Future Shop store location, such as Cataclysm t-shirts, mouse pads and posters, free for the first 30 customers.

Epic Midnight Madness parties in Vancouver, Edmonton & Toronto - Mon., Dec. 6, 2010, 9:00 p.m. local time
Three 'Epic' Midnight Madness launch parties are taking place on Monday, December 6 to mark the release of World of Warcraft: Cataclysm in Vancouver, Edmonton and Toronto. Each location will be offering gift cards to customers by participating in the following:

• Costume contest for customers to showcase their World of Warcraft pride with a chance to win the $1,500 grand prize
• Dance competition wear customers can bust out their favourite World of Warcraft moves
• Beat the Loremaster trivia game by sharing knowledge of the expansion series

The Epic Midnight Madness launch parties are taking place at the following three store locations from 9:00 p.m. until their doors open at 12 midnight, each themed after battling grounds featured in World of Warcraft:

• Downtown Vancouver, "Kalimdor City of Orgrimmar" - 798 Granville St.
• South Edmonton Common, "Northrend Battleground of Wintergrasp" - 1320 99^th St.
• Downtown Toronto, "Stalwart Alliance Stronghold of Stormwind" - 325 Yonge St.

Epic prizing will be awarded for top performers in each activity.

Additionally, each store above is offering the first 500 customers a choice from one of two Epic t-shirts by Jinx. Custom Cataclysm mousepads will be offered with purchase of the game while supplies last.

All Future Shop stores opening early
All Future Shop stores will be opening at midnight on Monday, December 6 to sell World of Warcraft: Cataclysm, except for locations in Sudbury, ON and Quebec. (Stores in these markets are opening on Tuesday, December 7 at 8:00 a.m. local time.)

For more information, visit www.futureshop.ca/cataclysm.

Photo and interview opportunities:

• Excited customers in Vancouver, Edmonton and Toronto participating in Epic Midnight Madness launch party activities
• World of Warcraft enthusiasts dressed up as their favourite characters
• Line-ups across Canada of anxious customers await to be the firsts to purchase World of Warcraft: Cataclysm

For further information:

Media contact:

Elliott Chun
Communications Manager, Future Shop
P: 604-412-1764
E: [email protected]
www.futureshop.ca/media