More than 100 stores opening at 12:01 a.m. on November 22 to sell biggest launch in Xbox history
BURNABY, BC, Nov. 19, 2013 /CNW/ - Celebrating Xbox's biggest launch in history, Future Shop is opening more than 100 store locations across Canada at midnight on Thursday night to get the Xbox One into the hands of anxiously awaiting gamers. All Future Shop stores except for locations in Quebec and Sudbury are opening at midnight. A minimum of 20 unreserved consoles will be available for sale at every midnight location.
Carrying on the launch day excitement, every Future Shop store in Canada - including Quebec and Sudbury - are opening early at 8:00 a.m. to sell the console, games and accessories. Fifteen unreserved consoles will be available at every store when the doors open Friday.
Xbox One giveaway at every Future Shop store
One Xbox One console will be given away at each store's opening - 11:45 p.m. for locations opening at midnight; 7:45 a.m. for stores in Quebec and Sudbury. Giveaways will be conducted by random draw.
Midnight opening at Future Shop's downtown Toronto store
Toronto gamers are in for a party commemorating the arrival of Xbox One at Future Shop's flagship downtown store. A live DJ, advance game play on the Xbox One, gamer's grub, giveaways and more. This store will have 250 unreserved consoles available for purchase.
| When: | Thursday, November 21, 2013 | ||||
| 9:00 p.m. - 1:00 a.m. EST | |||||
| Where: | Future Shop, 325 Yonge St. (at Dundas St.), Toronto |
Photo and video opportunities:
- Hundreds of excited customer lining up at their local Future Shop to buy the new Xbox One
- Customers playing the Xbox One
- First Xbox One sold in Toronto
- Consoles, games and accessories stacked for sale, and later flying off the shelves inside Future Shop after 12 midnight
About Xbox One
Xbox One is the ultimate all-in-one entertainment system that introduces a new world of gaming, music, live TV, moves, sports, apps and Skype that can be all personalized to users' interests and accessible by voice. Officially launching on Friday, November 22 at Future Shop stores across Canada, Xbox One retails for $499.99.
For more information, visit www.futureshop.ca/XboxOne.
About Future Shop
With 140 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs 10,000 technology enthusiasts, and has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/futuregeneration).
SOURCE: Future Shop
Media contact:
Elliott Chun, Communications Manager │Future Shop│[email protected]│778.990.9342
Press room: www.futureshop.ca/media
Facebook: www.facebook.com/FutureShop
Twitter: www.twitter.com/FutureShopNews
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