Gardein™ Recognized By Canadian Grand Prix 'New Product Awards' For Fourth Consecutive Year

Leading Meatless Protein Brand Receives Top Honours for Sizzling Szechuan Beefless Strips & Crispy Chick'n Sliders at 2013 Canadian Grand Prix New Product Awards

VANCOUVER, British Columbia, June 17, 2014 /CNW/ - Garden Protein International, Inc.—the makers of gardein, a sustainable protein brand that creates deliciously meaty food made from plants —was awarded top honours for their Sizzling Szechuan Beefless Strips and Crispy Chick'n Sliders at the 21^st Annual Canadian Grand Prix New Product Awards, hosted by the Retail Council of Canada.

Gardein's Sizzling Szechuan Beefless Strips and Crispy Chick'n Sliders were named winners in the Canadian Grand Prix New Product Awards, an award recognizing new product development and innovation. This award marks the fourth consecutive win and the fifth overall for Gardein.

"Gardein is honored to win the Canadian Grand Prix New Product Award for a fourth straight year," said Yves Potvin, founder and CEO of gardein. "With the rapidly growing demand for Gardein, I am proud to see more consumers realizing the benefits of eating less meat. At gardein, our goal is to make delicious foods that are good for you and good for the planet. I've dedicated my life to making eating healthier a tasty and wonderful experience so awards like this mean a lot."

Gardein's Crispy Chick'n Sliders and Sizzling Szechuan Beefless Strips are convenient family meals, packed with protein, and ready in minutes. With 11 grams of protein and less than 200 calories per serving, gardein Crispy Chick'n Sliders and Sizzling Szechuan Beefless Strips make eating meatless tastier and easier than ever.

With gardein's wide variety of flavorful products made from plant-based proteins, there is something to satisfy every craving – from beef-free to chicken-free, turkey-free and fish-free. Gardein foods offer a satisfying taste, texture and versatility that make them ideal for any meal.

The Canadian Grand Prix New Product Awards honour the top products across 26 categories, and includes five special awards. Winners were determined by a 32-member jury of industry experts based on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance.

For more information on the Canadian Grand Prix New Product Awards and a full list of winners, please visit http://www.retailcouncil.org/events/grandprix.

About gardein™:
gardein ™ (garden + protein) is a sustainable protein brand that creates deliciously meaty food made from plants. A trailblazer in developing mouthwatering products that are good for you and good for the planet, gardein offers the widest variety of award-winning meatless meals and snacks. Made from non-GMO soy, and wheat, ancient grains and veggies, gardein's innovative products deliver real meat taste and texture- with no cholesterol and less fat and calories than traditional proteins. Available at over 22,000 retail locations, restaurants, universities, colleges and food service venues across North America, gardein consistently develops convenient and versatile plant-based proteins to feed the rapidly rising consumer demand for healthier alternatives to meat.

Visit gardein.com for additional information.

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SOURCE: gardein

Kelly Kupper (mml pr, Director): 310-664-0600 x4 / [email protected]; Russell Barnett (gardein, Vice President, Marketing): 310-862-8686 / [email protected]

http://gardein.com

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