Garden Veggie™ Snacks Launches Kid-Loved and Parent-Approved Flavour Burst™ Tortilla Chips in Canada
The New Better-For-You, Kid-Friendly Tortilla Chip Line Features Two Irresistible Flavours - Nacho Cheese and Zesty Ranch
HOBOKEN, N.J., Feb. 6, 2024 /CNW/ -- Garden Veggie™ Snacks, the trailblazer in better-for-you snacking, is proud to introduce its latest innovation, Flavour Burst™ Nacho Cheese and Zesty Ranch Flavoured Tortilla Chips. The exciting new snack rivals others in the tortilla chip aisle by bringing irresistible flavour and unmistakable crunch to each bite while staying true to the brand's commitment of providing better-for-you snack options the whole family can enjoy.
Snacking should be enjoyable, and Garden Veggie believes that better-for-you options can be both fun and taste great. With the launch of the new Flavour Burst Tortilla Chips, the brand aims to redefine the snacking experience for even the pickiest of eaters by combining the craveable flavours of Nacho Cheese and Zesty Ranch with the deliciousness of crunchy corn + colourful veggies.
"The snacks aisle is crowded with tortilla chips that are viewed as a guilty pleasure," said Ed Kaiser, Senior Director of Marketing. "Meanwhile, the few better-for-you tortilla chip options that are available, are often marketed towards adults or specialty diets, such as Keto or low carb. Flavour Burst delivers on the unmet consumer need for a delicious, better-for-you snack that both kids and parents will reach for."
Garden Veggie Flavour Burst Tortilla Chips are certified gluten-free and combine the goodness of five kinds of vegetables (spinach, beet, red bell pepper, carrot and tomato) and other wholesome ingredients, such as non-GMO corn, with no artificial flavours and no artificial preservatives. Flavour Burst is also a competitively priced snacking option compared to most conventional or specialty tortilla brands.
"Recognizing evolving consumer preferences, Garden Veggie Snacks has embraced a new brand purpose—to bring the fun to spark a happier moment," added Kaiser. "The brand's business objective is to establish these tortilla chips as a long-term growth platform, becoming the go-to choice for families."
Flavour Burst Tortilla chips will start appearing on store shelves in Canada starting in February 2024. Canadian shoppers can find the 56g, 170g and 283g family size in grocery stores. The launch will be supported by a robust omnichannel brand building launch plan.
About Garden Veggie™ Snacks
Garden Veggie Snacks, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category, offering a range of delicious snacks that cater to the tastes of both parents and kids. Garden Veggie snacks are available in a variety of formats to deliver distinctive snacking moments including; classic Garden Veggie™ Straws®, Garden Veggie™ Puffs, Garden Veggie™ Wavy Chips, Garden Veggie™ Stacked Chips™ and Garden Veggie™ Flavour Burst™ Tortilla Chips. With a focus on better-for-you fun and flavour, Garden Veggie Snacks is committed to bringing joy and happiness to families through every bite.
About The Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities, and the planet through better-for-you brands. For more than 30 years, our portfolio of beloved brands has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial's products across snacks, baby, beverages, meal components, and personal care, are marketed and sold in over 75 countries around the world. Our leading brands include Garden Veggie™ Snacks, Terra® chips, Garden of Eatin'® snacks, Earth's Best® and Ella's Kitchen® baby food, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully® soups, Yves® and Linda McCartney's® (under license) meat-free, and Alba Botanica® natural sun care, among others. For more information, visit hain.com and LinkedIn.
SOURCE The Hain Celestial Group
Media Contact: Madeline Sweeney, [email protected]
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