Genesis is AJAC's most awarded automotive brand for 2022
MARKHAM, ON, Feb. 18, 2022 /CNW/ - The Automobile Journalists Association of Canada (AJAC) recently awarded Genesis its fifth win of 2022, naming the Genesis GV80, the Best Large Premium Utility Vehicle in Canada. Earlier this week, the Genesis G70 and Genesis GV70 were also named best in class in their respective categories. In total, Genesis won in three premium categories and two Innovation Awards, making Genesis the most awarded brand by AJAC for 2022.
Best Small Premium Car in Canada for 2022: Genesis G70
Best Mid-Size Premium Utility Vehicle in Canada for 2022: Genesis GV70
Best Large Premium Utility Vehicle in Canada for 2022: Genesis GV80
Best Technical Innovation Award in 2022: Genesis In-vehicle fingerprint reader
Best Safety Innovation Award in 2022: Genesis Radar-based Rear Occupant Alert
"At Genesis, we believe that being a leading brand means developing an exciting product lineup that pairs bold designs with advanced safety and the latest technologies," said Lawrence Hamilton, executive director of Genesis Motors Canada. "We are humbled by this honour and thrilled to be recognized by AJAC as leaders in luxury mobility in both the vehicle and innovation categories."
AJAC comprises more than 100 automotive journalists from across Canada, dedicated to reporting consistently and without bias. Each year, they put the industry's latest offerings through rigorous testing in real-world scenarios designed to ensure that the results are relevant to potential consumers. Each eligible vehicle is thoroughly evaluated by more than 50 AJAC members on 20 factors, ranging from convenience to driving dynamics, safety and innovation.
"For a brand to be recognized on five different occasions in one year by AJAC is no small feat," stated Stephanie Wallcraft, AJAC President. "AJAC's jurors are the largest collective of automotive experts in the country, and every one of them strives daily to be as impartial and broadly informed as possible. Dozens of objective expert opinions went into naming Genesis as the winner in these categories, and the entire Genesis team deserves to be very proud."
"AJAC's testing focuses on the needs of consumers. It's the same for Genesis, where the customer is at the centre of everything we do, from design and engineering to the purchase and ownership experience," said Hamilton. "To receive these accolades from AJAC is a testament to Genesis' human-centered approach, which truly differentiates us in the market."
The Genesis brand is committed to delivering human-centered luxury that will provide a new platform for future mobility. The GV70 and GV80 were new additions to the Genesis lineup in the 2021 model year, enabling the brand to reach an even broader audience of consumers in North America who are increasingly drawn to SUVs. By anticipating human needs at every touch point, Genesis models are designed to embody four key aspects: human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.
The recent awards from AJAC add to a growing list of Canadian accolades for Genesis, including:
G70 - AutoTrader.ca (2020, 2021 Best luxury compact car) (2019, 2021 Best Overall car)
GV70 - Le Guide de L'Auto (2021 Best SUV of the year), Autotrader.ca (2021 Best overall SUV)
GV80 - AutoTrader.ca (2021 Best 3-Row Luxury SUV)
Genesis Motors Canada Genesis Motors Canada is headquartered in Markham, ON and distributes, markets, and services Genesis vehicles in Canada through a network of 30 agency distributors. Genesis is an all-new global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, the flagship G90 sedan, and the GV80 sport utility vehicle. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more. Visit www.genesis.ca to learn more.
For more information, interviews, and images, please contact:
Jarred Pellat Manager, Public Relations Genesis Motor North America Mobile: 949-683-0637 Email: [email protected]
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