Gennum Teams with NewGenR to Expand Sales Efforts in Korea

Bolsters Efforts to Support Broadcast, Networking Demands for Advanced, High-Speed Signal Integrity Products

SEOUL, KOREA, Aug. 16 /CNW/ - Responding to strong customer demand in Korea for its semiconductor solutions, Gennum Corporation (TSX: GND) has added NewGenR as its Korean sales representative. A leading electronics distributor for the Korean market, NextGenR will promote, sell and support Gennum's complete portfolio of analog and mixed signal products.

"NewGenR is excited to represent Gennum and offer technical sales and support to customers in Korea for its industry-leading signal integrity IC solutions," said Jae Boo Lee, Chief Executive Officer, NewGenR. "With the continued demands for world-class signal integrity solutions to serve the broadcast market and the fast-growing networking and storage markets, this presents a tremendous opportunity for Gennum's high-speed signal integrity products. With our extensive knowledge of and expertise in broadcast, telecom, networking and storage design, we can now offer the most advanced mixed-signal IC solutions to our customers."

Under this new agreement, NewGenR will provide technical sales and support for Gennum's industry-leading analog and mixed-signal IC solutions, including its complete line of clock and data recovery (CDR), SD/HD/3G-SDI, optical, cable driver, equalizer and limiting amplifier products, as well as its Aviia(TM) interface solutions for industrial and security products.

"Teaming with NewGenR expands our global sales network and further demonstrates our strategy to provide customers with local support and technical expertise for our complete portfolio of signal integrity solutions," said Klaus Mueller, Senior Vice President of Global Sales, Gennum Corporation. "Emerging as a specialized demand creation representative for the Korean market, NewGenR enables Gennum to successfully serve our Korean customers in the broadcast, telecom, security/surveillance, networking and storage markets."

About NewGenR:

NewGenR, Korea was founded in 2009 and has quickly established itself as one of Korea's leading demand creation representatives. NewGenR provides both technical and sales support for a variety of security/surveillance, DVRs, professional video broadcast, high speed backplane and linecard applications in the broadcast, telecom, datacom and industrial control markets.

About Gennum

Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores for the world's most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company's proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. Recognized as an award winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Germany, United States, Taiwan, India and the United Kingdom. www.gennum.com

Gennum, the Gennum logo and Aviia are all registered trademarks of Gennum Corporation.

For further information: Gennum Media Contact: Robin Vaitonis, 1-480-381-6302, [email protected]