"Get your cuddle on"

TORONTO , Nov. 4 /CNW/ - What would you say if you were told that buying a teddy bear could make a difference in the life of a child? By purchasing a JJ Bear from participating RONA retailers, with 100% of funds raised going to the Children's Aid Foundation, you will be giving hope to abused, neglected and at risk children and youth across the country while taking home a cute and cuddly reminder of the contribution you made.

"The JJ Bear campaign is more than raising funds for the Children's Aid Foundation programs and the children and youth we help," said Ann Barnard Ball, Executive Director, Children's Aid Foundation. "The bear represents comfort, support and security, which all children should have in their lives."

JJ Bears go on sale November 1st at participating retailers and will be available until December 31st or until they sell out! RONA stores are also accepting donations on behalf of the Foundation to go towards prevention, enrichment and education programs in the local community.

For the second year in a row, the Children's Aid Foundation is thrilled to be working in partnership with RONA on the Ontario wide JJ Bear campaign. Long time supporter, Blade Creative Branding, designed the creative concept and Z103.5 and Jewel stations, with the support of Evanov Communications, are back as dedicated media sponsors with eight RONA on-site live remote events. To get in on the

JJ Bear action with the live radio remote street team, check out dates and locations at www.cafdn.org.

Children's Aid Foundation

The Children's Aid Foundation believes that all children and youth deserve the opportunity to reach their full potential: in keeping with these goals the Foundation has gone on to become a leader in providing the tools and support to help children in need enjoy their childhood and become the people they were meant to be.

The Children's Aid Foundation is a national charity that funds programs in areas of prevention, enrichment and education. Over the last 30 years, the Foundation has raised over $100 million dollars and touched the lives of more than one million children and youth.

For more information about the Children's Aid Foundation visit www.cafdn.org.

For further information: Media contact: Rebecca Llewellyn, [phone] ext 235, [email protected]