Gillett Entertainment Group becomes evenko - The new corporate name of the
leading independent entertainment promoter in Canada

MONTREAL, March 25 /CNW Telbec/ - Messrs. Geoff, Andrew and Justin Molson and their investor group, as well as members of management are pleased to present evenko, the new corporate name of Gillett Entertainment Group, the leading independent events promoter in Canada. This announcement follows the sale of Club de hockey Canadien and Gillett Entertainment Group in December 2009. Thanks to the new owners, this new corporate entity will continue its' mission and its' exclusive management of the Bell Centre and the Parc Jean-Drapeau venue, becoming an entirely Canadian enterprise.

The new management of evenko is comprised of the following: Mr. Geoff Molson, Owner, Chief Executive Officer and Chairman of the Board; Mr. Pierre Boivin, President; and Mr. Jacques Aubé, Vice-President and General Manager. "Since the creation of Gillett Entertainment Group, our portfolio of shows and events have increased from 124 to 722 a year" states Jacques Aubé. "We will continue our progression with evenko as our experienced team continues to innovate and expand the horizons in order to present quality events which incite the publics' interest. We are very proud of all of our present endeavors and especially those that we are preparing for the months and years to come."

Mr. Geoff Molson adds: "As a big music fan, I am very impressed by the diversity and the quality of the shows that we offer the fans. The connection that has been created between evenko and our clientele, which consists of all age groups, confirms everyday that we are preceding in the right direction because the public is always right there. We have the opportunity to own and manage the magnificent Bell Centre and with the increasing number of well known show venues, quality indoor and outdoor sites and club-shows, we can offer a superior programming selection where major local and international artists top the list. This makes it very clear that our status in the industry is extremely enviable."

The proof being that evenko is ranked amongst the top in the concert and entertainment industry worldwide, ensuring the promotion and the management of significant events and some of the most popular show tours, notably Céline Dion, U2, Cirque du Soleil, Metallica, Madonna and Bon Jovi, as well as the recent exclusive reprising collaboration between Eric Clapton and Jeff Beck and the much awaited concerts of Peter Gabriel. evenko has also presented many family shows and musicals such as Disney on Ice, Don Juan, Hairspray, Mamma Mia and in 2010 Le Blues d'la Métropole, a highly anticipated musical about the works of Beau Dommage.

evenko also collaborates with many Quebec artists and promotes their local tours (Marjo, comedian Philippe Bond, the tour of Quand Le Country dit Bonjour, Best of Broadway...) and also welcomes to the Bell Centre many well-liked comedians such as Martin Matte, Louis-José Houde and Jean-Michel Anctil.

evenko rallies faithful rock fans to two colossal outdoor festivals, the annual Osheaga Music and Arts Festival, which was created in 2006, and Heavy MTL, the second edition which will take place this year. These two festivals are spread over a few days at Parc Jean-Drapeau and represent a major North American event for music fans that have in the past enjoyed some extraordinary shows by Coldplay and Iron Maiden. This year the 5th edition will welcome the highly anticipated bands, Arcade Fire and Weezer. In addition, every year the Vans Warped Tour performs at the outdoor venue on Ile Saint-Hélène.

    
                                  Evenko.ca
                             new name. new look
                           same spectacular events.
     Take a look at our corporate video: http://www.youtube.com/evenkoTV
                     Visit our new website: www.evenko.ca
    

About evenko:

Today, the Gillett Entertainment Group becomes evenko. Since its' creation in 2002, they have promoted and managed 4335 musical, sporting and family events throughout Canada and the United States and attracted close to 15 million spectators within only eight years of existence. In January 2010, Pollstar, the most respected industry source, ranked evenko 11th worldwide among international promoters. The Bell Centre is ranked the 2nd best arena in North America and 7th at the international level. evenko presents shows throughout Quebec, the Atlantic Provinces and the northeastern United States.

For further information: Christine Montreuil, [phone], [email protected]